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The Road to ROI with F&I

In order to maximize your sales and revenue, vehicle service agreements need to be a part of your strategy. Yet it can be tough to convince a skeptical customer that they need an extended service contract. Many dealers make the same mistakes when trying to position service agreements to sell. But ...

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Do you think the CEOs of Google or Microsoft would ever tell you that they don't continue to train their managers after they're hired? Absolutely not. These are competitive CEOs who want their companies to be the best that they can be and they invest in extensive ongoing training programs.

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