Let's say a potential customer is deciding between two local dealerships. They turn to online reviews to help make their decision. How you respond to these reviews could be the deciding factor for making a sale. In the age of Yelp-y customers, online reviews can be the make-it-or-break-it factor for dealerships.
Fresh Content Ideas for Your Dealership's Social Media Pages
When it comes to social media efforts for your automotive dealership, it's important to keep it fresh. Sticking to a few tried and true topics with good opportunities for revolving content is an excellent way to gain and retain the interest of both loyal and potential customers.
COMPETITION IS FIERCE
With 2019's economy in full swing, consumers are out in force looking for great products and even better customer experiences. This is especially true for car dealerships as online markets pop up and offer the consumer the ease of car shopping from their couch.
The Automotive Industry has always leaned heavily on word-of-mouth. Everything from what car to buy to where someone should get their car services, we as vehicle owners have always preferred the suggestions of those who have already experienced it before us. So, where do we go for word-of-mouth in today’s digital world? Apps like Yelp, TripAdvisor, Facebook, and Google are some of the top places that come to mind. Here are a few ways to manage your dealership’s online reputation.