For a dealer, selling a vehicle is a process, not an event. For salespeople to be successful, they need to understand all the essential parts of the sale. Each element of the sale, from building rapport with customers to understanding objections before they arise, is like adding a brick in the ...

One of the most exciting things about the automotive industry is that it continually leads the way in the innovation and adaptation of some of the most advanced technologies in the world. Most noticeably, in the past few years the automotive industry has been incorporating key components found in ...

Though car dealerships can appreciate short-term financial benefits by pushing finance and insurance services, using a hard-sell approach, any dealership interested in serving a community and enjoying repeat business understands the nuances of quality customer service. Through high-quality ...

Find out why automotive management training is not your typical sales training

Your salesmen provide the most important interaction and representation of your dealership to customers. Providing consistent automotive management training will allow your dealership and sales staff to stand out from the competition and increase client retention and sales.

There is no substitute for proper training. One problem facing many dealerships is too much of a focus on training the employees and not enough on training the managers. The idea is that training the employees that have the most interaction with potential customers means the greatest increase in ...

The benefits of training the management team in your automotive dealership are tremendous. Imagine the possibilities that can manifest if your top people hone their leadership skills and make the best use of the financial, sales, and marketing systems that power your business. With the right ...