Vehicle service agreements provide secure protection when purchasing an asset as costly as an automobile. They protect car owners when an expensive repair might be more than their budget allows. Here are four examples of who can benefit from vehicle service agreements.
We hear it all the time-- our Toyota (or Honda) customers just do not buy vehicle service agreements, because these cars do not break down. In reality, certain brands are more dependable than others. This also means that service agreements for these brands are less costly and a great value. Your job as a Business Manager is to guide your customers gently to realize that a factory-backed service agreement is an excellent choice. Always listen closely, and position yourself as a trusted counselor with the customer's best interests at heart. In this way, not only will you raise your penetration and dollars per car averages easily, but your CSI numbers will soar as well.
Dealerships are missing out on huge revenue. Customers are interested in buying vehicle service agreements, but are walking out of the door unsatisfied. Dealers don't even know they missed a sale.
Below are 4 tips on promoting vehicle service agreements.
There are more than a few people who wonder about the necessity of vehicle service agreements, so in this blog post, we're going to discuss what it is and why it's necessary for your customers. Many of your customers may be wondering if it's important to get...and you need to tell them why they should!
Missing sells on vehicle service agreements can really add up if a dealership is not focused on actively promoting them. From customers who are interested in obtaining service agreements to the customer who doesn't realize yet that they need one, opportunities are ripe for the picking for the dealership that is engaged and understands the potential.