There is a definitive coming of age happening across the Recreational Vehicle (“RV”) industry. The RV market in 2023 is strong with continuous overall shipment and sales growth. RVing is hugely popular among US consumers, with over 11% of US households owning an RV. It’s also becoming increasingly ...

Active listening and hearing someone talk are two very different things. There are two types of listeners, a listener that intends to speak, or the active listener who intends to understand. In professional settings, and most definitely in dealerships, active listening is required. The automotive ...

One of the most frequently asked questions is how do we increase F&I sales, while providing customers with top quality products they need? The value of traditional F&I products is indisputable, and those products are part of the sales process for many dealers. There are, however, other ...

Dealers are increasing F&I revenue and penetration with post sale service contract sales. They are using intelligent, data driven marketing. Even if your customer didn’t purchase a service contract at point-of-sale, you can still capture that business and extend your profits.

These are fast, changing times for dealerships. Profit margins in recent years have evolved from a model that generates a profit from selling cars to profitability from financing, incentives, F&I sales, and customer retention through the service drive. An industry that once roared with only ...

In the fast-paced world of automotive sales, maintaining a strong compliance process isn't just about following rules but building trust and credibility. Here's why dealerships should promote their robust compliance procedures:

Along with rising prices and increasing competition, dealerships find they are also constantly changing and innovating. This means the strategies that work today may be less significant tomorrow. Therefore, to remain competitive, enhancing customer satisfaction is essential.

In the dynamic realm of automotive sales, competition is fierce, and customer expectations are ever-evolving. Therefore, if you want to stay ahead of rivals and satisfy clients, getting your dealership's Finance and Insurance (F&I) side right is non-negotiable.

Car dealerships are struggling to meet the expectations of modern car buyers due to market conditions. The younger generation of buyers expects a seamless and enjoyable buying experience, and negative feedback can quickly spread to deter potential customers. This can lead to a decrease in sales and ...

It's a fact that happy customers spend more than unsatisfied customers and tend to come back. It only makes sense to better the customer experience as a marketing technique. Customers often describe the F&I process as their least favorite when it comes to buying a car. Here are four ways to ...