The Road to ROI with F&I

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." These Abraham Lincoln words still vibrate in the minds of those who have sold themselves over to win. Every sales manager or any other business executive overseeing a sales team understands that preparation is necessary for success. Therefore, they spend time sharpening their teams to achieve stellar results.

Many benefits accrue from partnering with a focus forward Finance and Insurance (F&I) provider when you are in the auto dealership business. With better-managed sales and F&I departments, you can expect high F&I profits for all your vehicle sales. Your company also retains customers due to high CSI and enjoys a reduced employee turnover.

Being an F&I Manager has never been easy—and the younger generations are making it more difficult than ever. Dealerships are becoming a last resort for Generation Z, who grew up through the recession of the late 2000s. Burdened by student loan debt and inflation, these younger customers often feel that dealerships are a relic of a previous era. Here's 5 ways to get them engaged and interested in the car buying and F&I process.

Changed to Speed Up Your F&I Sales Process with 3 Simple Steps

SPEED IS KEY

According to a study done by Autotrader, the average dealership takes 61 minutes (or the time it takes to learn 20 foreign words and phrases) to complete the finance and insurance portion of a sale. The study also concludes that customers are happiest when the entire process, from walking into the dealership to leaving in a new car, takes only 90 minutes total.

No one wants to wait for hours to close a car deal. While sales representatives want to sell more vehicles within a short time window, customers want to get their car as soon as possible. However, negotiations, the exchange of documents and upselling F&I functions often take a lot of time. As long as you can learn how to eliminate the wasteful parts of the sales process, everyone goes home happy.

Customers may love your people, service, and cars, but you'd be hard pressed to find anyone who enjoys the hours long process of completing a purchase at the dealership.

Speeding things up makes good sense as there's a mutual benefit; the more efficiently you can lead customers through sales and F&I, the bigger boost to your business and to the number of satisfied car buyers.

Time to Give Customers the Technology Experience

We know that many customers come with an internet full of knowledge once they are ready to purchase an automobile, and they want a quick, car-buying experience. Customers are wary of the F&I process, overwhelming information that consumes too much of their valuable time. 

Motivation is undoubtedly among the most crucial ingredients of sustained success in sales over time. As the dealer principal or head of sales, you are charged with crafting plans and supervising junior staff in the department to reach the set objectives. So, how should you push the team to ensure they achieve the optimal performance? Let us explore.

Pushing out the bottom line of your F&I department can feel like the most difficult thing you've ever done, and a lot of dealership decision makers have more trouble with it than any other aspect of the business. But a little bit of advice can go a very long way, and we're hoping that we can offer just enough to give you that boost you need.