For a dealer, selling a vehicle is a process, not an event. For salespeople to be successful, they need to understand all the essential parts of the sale. Each element of the sale, from building rapport with customers to understanding objections before they arise, is like adding a brick in the wall. The fortitude of those building blocks and strength of the bricks will always matter. Just how well-honed is your team at its sales process? If you want to unleash a team of unstoppable sellers onto your lot, you will need to constantly provide them with updated, empowering, effective sales training.
Smart business management is preparing for the "What-Ifs." While it's hard to predict sicknesses, it's also hard to predict if an employee will resign. If your dealership is void of F&I staffing, there can be a disruption in your day to day sales operations. Before your dealership stalls out, setting up a "Fill-In" F&I Specialist should be a consideration.
As with any industry that relies primarily on sales for its livelihood, you may find that your customers come to you with a certain degree of skepticism. Often times, clients will arrive in defense mode prepared to ward off any attempts to sell them anything they think they don't need. It is for this reason that automotive finance and insurance training is so vitally important to your business.
Today's auto dealerships are evolving as customers demand a more seamless and interactive experience. They are fairly vocal in saying that they prefer to handle their entire transaction with the same person or set of people from start to finish. Some industry "experts" are even calling for doing away with finance managers and embracing a totally hybrid transaction where there is no line between sales and finance. This would seem to preclude the F & I manager in the back office waiting for sales people to hand the customers over to them. Or does it? Fresh ideas, different types of automotive finance and insurance training and newer sales models make finance professionals a bigger part of the transaction right from the start and increase customer satisfaction along the way.
A new automobile is a serious investment for customers and dealerships alike, with legal rights and responsibilities. Do your dealers have the knowledge they need to know in order to close the deal and ensure that customers drive away satisfied and covered? You invest in sales training, you take time to make sure dealers are familiar with the latest models. Do you invest in automotive finance and insurance training as well? Here are just a couple of automotive finance and insurance options you should consider: