According to Statista, there were over 3.5 billion social media users worldwide in 2020. Forecasts indicate that the figure will increase significantly in the next decade. Most of the businesses have noted opportunities and are adjusting their marketing strategies accordingly.
Besides, the current pandemic has had an impact on changing purchase trends. Most clients are choosing to do research and purchase online. Automotive dealerships have to be active on social media channels and brand themselves properly to increase their success.
As auto dealers continue to hunt for new ways to catch customers' attention, many are still not using social media to its fullest potential. The current pandemic has made social media more important than ever when it comes to branding-- and auto dealerships are no exception. It's essential for dealers to be on social media. It's an ideal way to work on branding and to acquire new leads.
Imagine a solution where there are no barriers, with no time or money wasted on designing ads, defining targets, or managing ads for your dealership. Everything is ready to go, aligned to meet OEM specifications with your dealership customization, all promotions are available for you to pick and choose from, local targeting is in place and analytics are available for you to easily review.
Good marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- these all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is great customer reviews.
Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews.
With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.
"Your brand is so much more than what you sell." - Jon Iwata
Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.
Is Your Dealership Up on All of the Industry Trends?
To stay ahead of the competition, it is critical that a dealership is keeping up with the latest news and trends in the industry. Automotive News reported the trends to watch throughout 2019. As the article states, "many shifts in the automotive finance space that occurred in 2018 will carry over to this year?" How can you stay on top of all the industry changes, keep your dealership growing, and stay profitable?
Topics: Brand Awareness
Social media is everywhere these days. Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019. It's essential for your dealership to recognize the opportunity to promote your services on social media. This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals." Here are some ideas for how to create unique content for your dealership and overcome that challenge: