With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.
"Your brand is so much more than what you sell." - Jon Iwata
Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.
Is Your Dealership Up on All of the Industry Trends?
To stay ahead of the competition, it is critical that a dealership is keeping up with the latest news and trends in the industry. Automotive News reported the trends to watch throughout 2019. As the article states, "many shifts in the automotive finance space that occurred in 2018 will carry over to this year?" How can you stay on top of all the industry changes, keep your dealership growing, and stay profitable?
Topics: Brand Awareness
Social media is everywhere these days. Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019. It's essential for your dealership to recognize the opportunity to promote your services on social media. This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals." Here are some ideas for how to create unique content for your dealership and overcome that challenge: