The Road to ROI with F&I

From Customer to Ambassador: How to Get Your Customers Marketing Your Dealership

Posted by Vanguard Dealer Services on Aug 10, 2020 9:30:00 AM

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews. 

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Topics: Automotive Marketing, Social Media, Customer Retention, Brand Awareness

4 Ways Dealerships Can Use Social Media During this COVID-19 Pandemic

Posted by Vanguard Dealer Services on Mar 27, 2020 3:00:57 PM

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

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Topics: Social Media, Brand Awareness, Dealership Social Media

5 Ways Social Media can Improve Brand Awareness for your Dealership

Posted by Vanguard Dealer Services on Feb 24, 2020 9:30:00 AM

"Your brand is so much more than what you sell." - Jon Iwata

Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.

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Topics: Automotive Marketing, Social Media, Brand Awareness, Dealership Social Media

Keep Your Dealership Up-to-Date and Connected

Posted by Vanguard Dealer Services on Dec 2, 2019 9:15:00 AM

 

Is Your Dealership Up on All of the Industry Trends?

To stay ahead of the competition, it is critical that a dealership is keeping up with the latest news and trends in the industry. Automotive News reported the trends to watch throughout 2019. As the article states, "many shifts in the automotive finance space that occurred in 2018 will carry over to this year?" How can you stay on top of all the industry changes, keep your dealership growing, and stay profitable?

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Topics: Brand Awareness

Using Social Media to Promote Your Dealership

Posted by Vanguard Dealer Services on Sep 30, 2019 9:10:00 AM

Social media is everywhere these days.  Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019.  It's essential for your dealership to recognize the opportunity to promote your services on social media.  This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals."  Here are some ideas for how to create unique content for your dealership and overcome that challenge:

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Topics: Social Media, Brand Awareness

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