The service drive at your dealership is not only a chance for customers to see your staff's professionalism, expertise, and friendliness, but can also be a wonderful sales opportunity. How can you improve sales in your service drive? Here are 3 suggestions that can help:
A lot of dealerships have a lot more trouble selling products in their service drive than they should. Most of the time, that's because they just send the customers over to F&I and the ball gets dropped, with no sale being made. That can be frustrating for a lot of reasons, but the biggest one has to be how much the service drive has to do with customer retention. It is not something that you can afford to slack on, given how much of an effect it can have on the dealership as a whole.