The U.S. automotive dealership market is expected to clock USD 257.3 billion, registering a CAGR of above 4% over the next five years (2023-2028). So, it's easy to see why many dealerships scramble to get the most out of their sales campaigns.
5 Surefire Sales Campaign Strategies For Your Dealership to Incorporate
Topics: Dealership Profits, Dealership Sales, Sales Department, Dealership Strategy
Boost Your Dealership’s Reputation Engaging With Online Reviews
Let's say a potential customer is deciding between two local dealerships. They turn to online reviews to help make their decision. How you respond to these reviews could be the deciding factor for making a sale. In the age of Yelp-y customers, online reviews can be the make-it-or-break-it factor for dealerships.
Topics: Online Reputation, Dealership Sales, Online Sales
Strategies for Keeping Dealership Personnel Current on Automotive Trends
Staying competitive in the automotive market is a necessity, not an option. To excel in their roles, dealership staff must be well-informed about the latest trends, technologies, and customer preferences. Several ways to ensure this include subscribing to trade publications, providing digital marketing training, monitoring customer trends, and promoting networking opportunities. These strategies can help your business maintain a great car sales team that's ready to tackle any emerging industry demands.
Topics: Dealership Employees, Dealership Sales, Automotive Industry
How to Stand Out at Automotive Tradeshows and Events
An automotive tradeshow presents a great opportunity for companies to showcase their products, services, and brand. However, it is also a considerable financial investment that comes with a lot of competition from fellow exhibitors among other challenges. You only have one chance to make a great impression.
Topics: Automotive Marketing, Dealership Sales, Expos, F&I Tradeshow
How Social Media Motivates Your Sales Team to Brand Your Dealership
Maintaining an active social media presence can help a dealership showcase its selling points, highlight its brand identity, and build a loyal online community. As your sales team witnesses positive interactions with satisfied customers and understands the direct correlation between customer satisfaction and business success, they become inspired to excel in their respective roles.
Topics: Dealership Sales, Dealership Social Media, dealership branding
4 Benefits of Having a Consistent Dealer Equity Program
Dealer equity programs are structured initiatives implemented by a company that allow dealers (distributors) to acquire ownership shares in the company. Equity is offered as a reward or incentive for their consistent performance, loyalty, and contribution toward the business's growth and success. Such programs align the interests of dealers with those of the company, which fosters a sense of partnership and encourages long-term dedication.
Topics: Dealership Profits, Dealership Employees, Dealership Sales, Dealer Equity programs
Do You Have What It Takes to Be a Great Car Salesperson?
Being a car salesperson is a challenging job. While some folks are intuitively wired to sell new or used vehicles to virtually anyone, others have to work on it. If you're in the latter group, read on; being a great car salesperson can be taught!
Topics: Sales Motivation, Dealership Sales, Sales Department
Driving Success: Practices for Managing Inventory and Optimizing Sales
Adaptability is key in today's technological business landscape. The goal of any organization, large or small, is sustained profitability, and adapting to industry-specific best practices is undoubtedly requisite. Optimizing your sales is a vital facet of profitability.
To help your business thrive in this ultra-competitive landscape, we've compiled four best practices and practical tips for managing inventory and optimizing sales. Let's dive right in!
Topics: Dealership Sales, dealership best practices, Dealership Strategy
Turbocharge Your Sales: Effective Strategies for Increasing Revenue
With the ever-evolving auto dealership landscape, maximizing revenue is paramount for owners, vice presidents, general managers, and sales representatives. To succeed in this fiercely competitive industry, you need to implement effective strategies that yield tangible results.
Read on for several proven strategies that have consistently propelled auto dealership sales and profitability. From innovative marketing approaches to leveraging advanced technologies and embracing cutting-edge methodologies, this resource equips you with the necessary insights to navigate the intricate landscape of automotive sales.
Topics: Sales Motivation, Dealership Sales, dealership best practices
The Guide to a Successful Sales Team- Part 2
Joseph Samuel Girard has the distinction of being known as the "Greatest Salesman Ever". He holds the record according to the Guinness Book of World Records because he sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. While we can't all be the next Girard, we can all strive to get ourselves closer to being the best car salespeople possible.
Topics: Dealership Employees, Dealership Sales, Sales Department