In the realm of sales, there’s a compelling adage: “People love to buy but hate to be sold.” This insight holds true across many business sectors, including automotive. Despite this understanding, why hasn't the automotive sector fully embraced this principle? The best way to sell more cars and ...

Do you have ambitious goals with limited time for adjustments? Let’s discuss some quick, straightforward modifications that can have a big impact on moving you closer to achieving your sales objectives. These tips can be applied to all types of teams, from dealership sales teams targeting consumers ...

In today's rapidly shifting automotive landscape, dealer principals across the board are scratching their heads and posing the same question: What trends are emerging in the marketplace? As a dealer’s trusted income development partner, it falls on us to offer them not just profitable avenues but ...

Building a Resilient Sales Team Over several decades, we have committed ourselves to working in concert with our dealer partners to cultivate their teams – a task that is both challenging and rewarding. Our overarching goal lies in seeking out that ideal mix of individuals capable of not only ...

The timeless art of the customer interview is fading away, as many automotive professionals have veered away from the foundational elements of the finance process in a dealership. The very first step that's being neglected is the all-important customer interview.

In 1985, as a recent graduate fresh from a small midwestern liberal arts college with a major in biology, it became urgent that I find a good job that paid well. Biology didn’t quite pan out. I landed a sales position at a Porsche Audi Volkswagen dealership in Las Vegas, Nevada. On day one, my ...

Leasing is WAY down

It’s Time for 21st Century Customer Success As a result of digital engagement opportunities, there have been significant changes that have rapidly evolved the automotive customer experience. Consumers simply won’t settle for good enough. A large majority do their own research and due diligence, ...

There is a definitive coming of age happening across the Recreational Vehicle (“RV”) industry. The RV market in 2023 is strong with continuous overall shipment and sales growth. RVing is hugely popular among US consumers, with over 11% of US households owning an RV. It’s also becoming increasingly ...

Active listening and hearing someone talk are two very different things. There are two types of listeners, a listener that intends to speak, or the active listener who intends to understand. In professional settings, and most definitely in dealerships, active listening is required. The automotive ...