Maintaining an active social media presence can help a dealership showcase its selling points, highlight its brand identity, and build a loyal online community. As your sales team witnesses positive interactions with satisfied customers and understands the direct correlation between customer ...

Dealer equity programs are structured initiatives implemented by a company that allow dealers (distributors) to acquire ownership shares in the company. Equity is offered as a reward or incentive for their consistent performance, loyalty, and contribution toward the business's growth and success. ...

Being a car salesperson is a challenging job. While some folks are intuitively wired to sell new or used vehicles to virtually anyone, others have to work on it. If you're in the latter group, read on; being a great car salesperson can be taught!

Adaptability is key in today's technological business landscape. The goal of any organization, large or small, is sustained profitability, and adapting to industry-specific best practices is undoubtedly requisite. Optimizing your sales is a vital facet of profitability. To help your business thrive ...

With the ever-evolving auto dealership landscape, maximizing revenue is paramount for owners, vice presidents, general managers, and sales representatives. To succeed in this fiercely competitive industry, you need to implement effective strategies that yield tangible results. Read on for several ...

Joseph Samuel Girard has the distinction of being known as the "Greatest Salesman Ever". He holds the record according to the Guinness Book of World Records because he sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. While we can't all be the next Girard, we can all strive to get ...

As the supply chain finally begins to flow, the rising interest rates continue to warrant increased pricing, taking its toll on auto dealerships. The good news is there seems to be a green light at the end of 2023. Now, more than ever, it's crucial to implement strategies for boosting your ...

The massive disruptions associated with COVID-19 made many industries, especially automotive dealerships, wonder if supply chains, consumer demand, and essentially everything else associated with running a business would ever get back to normal. For dealerships, in particular, the attractive ...

As with any business, retaining existing customers is much easier- and more cost-effective- than attempting to gain new customers. This fact remains true for your automobile dealership. That’s why every customer interaction should be approached with the intention of retaining their business for the ...

Every word shared between salespeople, sales managers and the F&I Department carries with it the power to affect the bottom line. Details are crucial and as one sales manager once wisely suggested to his salesperson, "Land the plane!"