If you own or run a car dealership, there's no better way to attract buyers than by differentiating yourself from the competition. Buyers prefer stand-out dealerships, which begs the question, how do you create a perceived and actual advantage in your potential clients' eyes and minds? Here's how you can highlight your dealership's competitive advantages and attract more sales:
Employ Experienced and Knowledgeable Staff
No one wants to encounter poorly informed staff when they visit a dealership to check out the cars they want to purchase. For this reason, always ensure your dealership employs experienced and knowledgeable staff and provides the training they need to be successful. Moreover, highlight your team's in-depth expertise. It will make customers feel they're in the right dealership whenever they walk through your doors. Ultimately, they'll get incentivized to purchase from your dealership rather than the competition.
It's best to remember that employing experienced showroom staff alone won't cut it when it comes to attracting sales. You can gain your customers' trust by vouching for your salespeople, technicians, and service team's expertise. Also, highlight how your team's experience and performance contribute to the dealership's overall success.
Innovative Technology and Tools
If you've followed emerging car market trends in recent years, you've undoubtedly noticed that sales are shifting online. For this reason, dealerships should leverage technology and other tools to provide superior customer experience, run their businesses better, and gain a competitive advantage.
You should be at the forefront in adopting technology at your dealership because it will help you reach a broader market and provide superior customer experiences. Moreover, don't hesitate to showcase the advanced technologies that can help you improve the customer experience.
Suppose your dealership has a mobile app where potential customers can schedule test drives, check your inventory remotely, make appointments for service, or product purchases. Don't hesitate to highlight the app as a defining feature of your dealership. It will give you an advantage by highlighting an incentive that few competitors have.
Offer Extended Service and Maintenance Programs
When someone buys a car from a dealership, they want peace of mind that the seller will handle any repairs without forcing them to incur out-of-pocket expenses. That's particularly true when purchasing new vehicles. Thus, it's no surprise that most dealerships provide service and maintenance programs to buyers.
However, it's best to remember that offering a regular service and maintenance program won't cut it. Other dealerships also do that, so you need to offer something that makes you stand out. For this reason, consider providing your customers with comprehensive service plans, warranties, and maintenance packages. Extended warranties and vehicle service contracts provide additional coverage when the vehicle manufacturer's warranties end. Offering such programs makes your dealership stand out from the competition.
Grow Your F&I Profitability with Vanguard Dealer Services
The car market keeps getting more competitive by the day. Your dealership can only stay competitive if it creates a unique offering that addresses car buyers' needs. A partner like Vanguard Dealer Services can provide the F&I solutions your dealership needs to improve sales, profits, and customer retention. Contact us to learn more.
