As digital technologies become more widespread in today's car buying experiences, the days of flashy brick-and-motor showrooms are soon becoming a thing of the past. Online ordering tools are now debuting into the automotive industry space to help streamline the customer experience (CX) process and mitigate cart abandonment. Here's how car dealerships can leverage technology to stay connected to their target audience for an enhanced car buying experience.
Reinvent the Car Buying Experience with a Digital Shift
Topics: Dealership Customers, Dealership Online Sales, Digital Retailing
What Dealers Can Do in Preparation of Reopening
Reopening your dealership after COVID-19 will not be quite as simple as returning to your normal business hours. Before reopening, establish a plan for continuing your online presence, redesigning your waiting room, and implementing new policies as needed to keep your customers safe in order to successfully reopen and stay open.
Topics: Dealership Customers, Dealership Online Sales, Online Sales