As digital technologies become more widespread in today's car buying experiences, the days of flashy brick-and-motor showrooms are soon becoming a thing of the past. Online ordering tools are now debuting into the automotive industry space to help streamline the customer experience (CX) process and mitigate cart abandonment. Here's how car dealerships can leverage technology to stay connected to their target audience for an enhanced car buying experience.
It's no secret that the current state of the automotive industry is in flux. Manufacturers are looking for ways to cut costs and increase profits, and one of the methods they're exploring is going direct to consumers. While this model has been around for a while, it's never been more viable than it is now. Here are five signs that the Direct to Consumer model could be a reality for you.
Going digital in auto dealerships has become more of a priority with COVID-19 wreaking havoc on customer’s willingness to venture to a dealership and/or allowing customers on-site. As a result, having to offer retailing through online means is becoming a new norm.