The Road to ROI with F&I

Customer Retention: A Game Changing Metric

Posted by Vanguard Dealer Services on Sep 9, 2020 1:22:11 PM

Repeat business is the proverbial 'bird-in-hand.' Your current customers are fertile ground for cross-selling. It's your golden opportunity to wow them beyond belief. Take the initiative, know your customers and understand their needs. Do this and your long-standing customers will remain loyal and your successes will continue to grow. 

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Topics: Customer Service, Lifelong Customers, Dealership Customers, Customer Retention, customer experience

Creating the Customer Experience for Better Retention

Posted by Vanguard Dealer Services on Aug 24, 2020 9:30:00 AM

Dealers often focus their marketing efforts on finding new leads and bringing in first-time customers. While those strategies are important, the most successful dealer managers know that retaining their customers is also essential. We wanted to highlight a few best practices the most successful dealerships leverage to create the ultimate customer experience and increase retention.

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Topics: Dealership Customers, Customer Retention

From Customer to Ambassador: How to Get Your Customers Marketing Your Dealership

Posted by Vanguard Dealer Services on Aug 10, 2020 9:30:00 AM

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews. 

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Topics: Automotive Marketing, Social Media, Customer Retention, Brand Awareness

Top 4 Strategies for Dealerships to Increase Customer Retention

Posted by Vanguard Dealer Services on Jul 27, 2020 10:18:10 AM

Did you know that attracting a new customer is five times costlier than retaining an old one? Also, by increasing customer retention by only 5%, you can boost your profits by 25-95%. These statistics apply to all industries, including the automotive sector.

Dealerships are increasingly realizing that transactional, one-time business practices no longer work. They have to focus on strategies to not only attract but also retain customers. Customer retention has positive outcomes for dealerships, including reducing costs, enhancing customer lifetime value, increasing competitiveness, and boosting profitability. This article outlines four ways for dealerships to increase customer retention, and consequently harness its benefits.

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Topics: Dealership Customers, Customer Retention, customer experience

Key Tips for Increased Customer Retention for Dealerships

Posted by Vanguard Dealer Services on Jun 29, 2020 9:30:00 AM

Customer retention is vital to growing a dealership's business and profits. When a customer remains loyal throughout the life of a vehicle, it's a sign they trust a dealership.

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Topics: Customer Service, Dealership Customers, Customer Retention, customer experience

3 Ways to Speed Up a Customer's Experience

Posted by Vanguard Dealer Services on Jan 6, 2020 9:30:00 AM

Car dealerships are faced with disadvantages in today's fast-paced market.  The belief that car purchasing can be a painfully long process is based on many old traditions at car dealerships that persist today.  Faster sales can be accomplished by improving in three different areas.  Each of these areas is based on building strong relationships and effective communication strategies:  

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Topics: Dealership Customers, Customer Retention, customer experience

Actions, Not Words, Are the Key to Customer Retention

Posted by Vanguard Dealer Services on Sep 16, 2019 9:30:00 AM

Every dealership's goal is to have customers return again and again for repeat business. Here's the secret…actions, not words, show customers you appreciate their business.

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Topics: Customer Service, Customer Retention, customer experience

3 Strategies to Improve Customer Retention

Posted by Vanguard Dealer Services on Jul 29, 2019 10:30:00 AM

Every dealership's goal is to have customers return again and again for repeat business. Here's the secret... Customer Services.

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Topics: Customer Service, Dealership Customers, Customer Retention

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