The Road to ROI with F&I

5 Ways to Increase Customer Retention at Your Dealership

Posted by Vanguard Dealer Services on Feb 8, 2021 10:00:00 AM

Acquiring a new customer can cost five times more than retaining an existing one. However, in a world where customers are more informed, more demanding and savvier than ever, retaining existing customers can be challenging.    

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Topics: Customer Service, Customer Retention, customer experience

How to Increase Customer Retention at Your Dealership

Posted by Vanguard Dealer Services on Jan 18, 2021 9:30:00 AM

 

Customers need a good reason to come back to your dealer shop. You can provide it by offering an excellent customer experience. Statistics show that 84% of businesses that improve customer experience get higher revenue. A fantastic experience when buying a new car, accessories, or servicing a vehicle can keep the customers coming back. Here are five tips on how to increase customer retention

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Topics: Lifelong Customers, Customer Retention, customer experience

From Customer to Ambassador: How to Get Your Customers Marketing Your Dealership

Posted by Vanguard Dealer Services on Nov 16, 2020 9:30:00 AM

Good marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- these all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is great customer reviews. 

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Topics: Lifelong Customers, Customer Retention, Brand Awareness

Increase Sales by Extending the Lifetime Value of Every Customer

Posted by Vanguard Dealer Services on Nov 9, 2020 9:30:00 AM

If you want to meet your sales goals, you are going to need more customers. That may sound logical, but it's not necessarily the case. According to recent findings, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.

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Topics: Customer Service, Lifelong Customers, Dealership Customers, Customer Retention

Customer Retention: A Game Changing Metric

Posted by Vanguard Dealer Services on Sep 9, 2020 1:22:11 PM

Repeat business is the proverbial 'bird-in-hand.' Your current customers are fertile ground for cross-selling. It's your golden opportunity to wow them beyond belief. Take the initiative, know your customers and understand their needs. Do this and your long-standing customers will remain loyal and your successes will continue to grow. 

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Topics: Customer Service, Lifelong Customers, Dealership Customers, Customer Retention, customer experience

Creating the Customer Experience for Better Retention

Posted by Vanguard Dealer Services on Aug 24, 2020 9:30:00 AM

Dealers often focus their marketing efforts on finding new leads and bringing in first-time customers. While those strategies are important, the most successful dealer managers know that retaining their customers is also essential. We wanted to highlight a few best practices the most successful dealerships leverage to create the ultimate customer experience and increase retention.

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Topics: Dealership Customers, Customer Retention

From Customer to Ambassador: How to Get Your Customers Marketing Your Dealership

Posted by Vanguard Dealer Services on Aug 10, 2020 9:30:00 AM

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews. 

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Topics: Automotive Marketing, Social Media, Customer Retention, Brand Awareness

Top 4 Strategies for Dealerships to Increase Customer Retention

Posted by Vanguard Dealer Services on Jul 27, 2020 10:18:10 AM

Did you know that attracting a new customer is five times costlier than retaining an old one? Also, by increasing customer retention by only 5%, you can boost your profits by 25-95%. These statistics apply to all industries, including the automotive sector.

Dealerships are increasingly realizing that transactional, one-time business practices no longer work. They have to focus on strategies to not only attract but also retain customers. Customer retention has positive outcomes for dealerships, including reducing costs, enhancing customer lifetime value, increasing competitiveness, and boosting profitability. This article outlines four ways for dealerships to increase customer retention, and consequently harness its benefits.

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Topics: Dealership Customers, Customer Retention, customer experience

Key Tips for Increased Customer Retention for Dealerships

Posted by Vanguard Dealer Services on Jun 29, 2020 9:30:00 AM

Customer retention is vital to growing a dealership's business and profits. When a customer remains loyal throughout the life of a vehicle, it's a sign they trust a dealership.

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Topics: Customer Service, Dealership Customers, Customer Retention, customer experience

3 Ways to Speed Up a Customer's Experience

Posted by Vanguard Dealer Services on Jan 6, 2020 9:30:00 AM

Car dealerships are faced with disadvantages in today's fast-paced market.  The belief that car purchasing can be a painfully long process is based on many old traditions at car dealerships that persist today.  Faster sales can be accomplished by improving in three different areas.  Each of these areas is based on building strong relationships and effective communication strategies:  

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Topics: Dealership Customers, Customer Retention, customer experience

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