Many car dealerships tend to focus most of their attention on marketing strategies. They implement quality digital strategies to build a brand, boost sales, and gain an edge over their peers. However, some fail to realize that their salespeople are the linchpin of a successful automobile dealership.
What makes a car dealership successful? While it's important to have a solid sales strategy and a cohesive plan to attract new customers and retain current ones, your team is at the heart of your success. Without a strong team, even the best-laid plans may fall apart. Here's why in the end, your people matter more than your strategy does.