The Road to ROI with F&I

Using Social Media to Build Your Dealership Brand

Posted by Vanguard Dealer Services on Sep 20, 2021 5:14:02 PM

An auto dealership brand is more than just a logo and a catchphrase, it's the personality you convey to your local community of customers. The brand of an auto dealership influences how confident and comfortable people are buying from your team and trusting in your expertise. Awareness of your brand is what brings locals and even buyers from far-flung counties to your dealership to find their desired vehicle and car-buying experience. 

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Topics: Social Media, Dealership Social Media, facebook ads

Branding Your Dealership Using Social Media — The Ultimate Guide

Posted by Justin LaRocque on Jul 12, 2021 10:00:00 AM
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Topics: Social Media, Brand Awareness, Dealership Social Media, dealership branding

How To Use Social Media To Help Brand Your Dealership?

Posted by Vanguard Dealer Services on Jun 14, 2021 12:12:53 PM

According to Statista, there were over 3.5 billion social media users worldwide in 2020. Forecasts indicate that the figure will increase significantly in the next decade. Most of the businesses have noted opportunities and are adjusting their marketing strategies accordingly.

Besides, the current pandemic has had an impact on changing purchase trends. Most clients are choosing to do research and purchase online. Automotive dealerships have to be active on social media channels and brand themselves properly to increase their success.

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Topics: Social Media, Brand Awareness, Dealership Social Media

Using Social Media to Help Brand Your Dealership

Posted by Justin LaRocque on May 3, 2021 4:35:49 PM

As auto dealers continue to hunt for new ways to catch customers' attention, many are still not using social media to its fullest potential. The current pandemic has made social media more important than ever when it comes to branding-- and auto dealerships are no exception. It's essential for dealers to be on social media. It's an ideal way to work on branding and to acquire new leads.

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Topics: Social Media, Brand Awareness, Dealership Social Media

An Easy Solution to Facebook and Connected TV Ads for your Dealership

Posted by Vanguard Dealer Services on Dec 7, 2020 9:30:00 AM

Imagine a solution where there are no barriers, with no time or money wasted on designing ads, defining targets, or managing ads for your dealership. Everything is ready to go, aligned to meet OEM specifications with your dealership customization, all promotions are available for you to pick and choose from, local targeting is in place and analytics are available for you to easily review.

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Topics: Brand Awareness, Dealership Social Media, Facebook Solutions, facebook ads

How Dealerships Can Use Social Media to Enhance Brand Awareness

Posted by Vanguard Dealer Services on Jun 9, 2020 3:08:21 PM

The success of any business, to some extent, depends on whether target customers are aware of its existence or not, which is why brand awareness is a critical factor of consideration. Dealerships can benefit a lot by promoting their brand to increase awareness, and one of the ways they can achieve this is through social media.

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Topics: Social Media, Dealership Social Media

4 Ways Dealerships Can Use Social Media During this COVID-19 Pandemic

Posted by Vanguard Dealer Services on Mar 27, 2020 3:00:57 PM

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

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Topics: Social Media, Brand Awareness, Dealership Social Media

5 Ways Social Media can Improve Brand Awareness for your Dealership

Posted by Vanguard Dealer Services on Feb 24, 2020 9:30:00 AM

"Your brand is so much more than what you sell." - Jon Iwata

Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.

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Topics: Automotive Marketing, Social Media, Brand Awareness, Dealership Social Media

Fresh Content Ideas for Your Dealership's Social Media

Posted by Vanguard Dealer Services on Jan 20, 2020 9:00:00 AM

Fresh Content Ideas for Your Dealership's Social Media Pages

When it comes to social media efforts for your automotive dealership, it's important to keep it fresh.  Sticking to a few tried and true topics with good opportunities for revolving content is an excellent way to gain and retain the interest of both loyal and potential customers.

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Topics: Online Reputation, Dealership Social Media

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