The Road to ROI with F&I

How Dealerships Can Use Social Media to Enhance Brand Awareness

Posted by Vanguard Dealer Services on Jun 9, 2020 3:08:21 PM

The success of any business, to some extent, depends on whether target customers are aware of its existence or not, which is why brand awareness is a critical factor of consideration. Dealerships can benefit a lot by promoting their brand to increase awareness, and one of the ways they can achieve this is through social media.

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Topics: Social Media, Dealership Social Media

4 Ways Dealerships Can Use Social Media During this COVID-19 Pandemic

Posted by Vanguard Dealer Services on Mar 27, 2020 3:00:57 PM

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

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Topics: Social Media, Brand Awareness, Dealership Social Media

5 Ways Social Media can Improve Brand Awareness for your Dealership

Posted by Vanguard Dealer Services on Feb 24, 2020 9:30:00 AM

"Your brand is so much more than what you sell." - Jon Iwata

Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.

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Topics: Automotive Marketing, Social Media, Brand Awareness, Dealership Social Media

Fresh Content Ideas for Your Dealership's Social Media

Posted by Vanguard Dealer Services on Jan 20, 2020 9:00:00 AM

Fresh Content Ideas for Your Dealership's Social Media Pages

When it comes to social media efforts for your automotive dealership, it's important to keep it fresh.  Sticking to a few tried and true topics with good opportunities for revolving content is an excellent way to gain and retain the interest of both loyal and potential customers.

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Topics: Online Reputation, Dealership Social Media

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