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Using Social Media to Help Brand Your Dealership

Posted by Vanguard Dealer Services on Oct 26, 2021 10:00:00 AM


In the contemporary world, social media forms part of most facets of our daily lives. A study indicates that 72% of Americans use at least one social media platform. In addition, 72% of all car buyers find social media helpful in choosing their next car. This implies that social media offers a vast avenue for marketing and branding your dealership.

Social media allows you to reach numerous users. These platforms also generate enormous user data, which helps target a specific audience and learn their consumer behaviors. If your dealership does not utilize social media in branding and reaching potential clients, you will probably lag behind and not compete favorably. Here are tips to help you maximize social media in boosting your dealership brand.

Be the Expert

One way of helping your brand is by educating your current and potential clients on the dealership industry. The content may include current trends, the latest news, and facts about the industry. This strategy gives users the impression of professionalism in your business. In addition, it generates leads into your sales pipeline.

There are various ways you can use to educate your users. For starters, you can share informative and captivating articles on your social media channels. With time, you will attract traffic as users search for helpful articles on automotive matters. However, be keen not to hard-sell your brand in the educational posts. You can also use informative videos and audio to educate your audience. Ensure the videos and audios are as short as possible while ensuring you capture the message.

Show Off Your Showroom

Your showroom is the most crucial part of your dealership since that is where all your customers want to see. Before you begin showing off your showroom, ensure you structure it well to give an excellent first impression to new clients. For example, you can organize it based on the model, year of manufacture, or car price. A well-organized dealership will make your business presentable and look professional, thus attracting more clients.

Next, you'll want to optimize your website to be accessible via multiple devices with minimal downtime. Also, have a well-laid plan on how you will share your showroom's images and videos. One of the best platforms to share pictures and videos is Instagram. You can utilize this platform to reach millions of millennials who are prospective clients.

Involve Your Team in Sharing and Engaging Online

Many customers find buying a car an intimidating process. For this reason, before they go to a dealership, they will want to know whom they will be dealing with. Therefore, use your social media platforms to introduce your staff to prospective clients. You can post pictures with information about employees and their testimonials.

You can also post high-quality videos of your staff introducing themselves to your clients. Ensure these posts are creative, approachable, and feel warm. In addition, encourage your employees to post and engage your brand using their accounts. That way, they will boost your brand's visibility and improve awareness amongst their followers.

Utilize Facebook Ads in Targeting Your Audience

Facebook is one of the best platforms to market your dealership. It has over 2 billion active users. More than half of United States residents use Facebook daily. Therefore, it offers a ripe ground for sharing and interacting with your clients. Facebook allows users to post various forms of content ranging from videos and images to poll links.

In addition, Facebook ads permit users to target their audience. For example, you can reach people from a particular location like a country, county, state, city, etc. You can also target your audience based on their interests, occupation, demography, behavior, etc. This targeting allows users have a sense of personalization, increasing their probability of engaging with your brand.

Let Us Support You

Incorporating social media in your dealership business plan is crucial in boosting your brand. However, you may require an expert to help maximize the available opportunity. At Vanguard Dealer Services, our team of experts is ready to assist you in developing an effective strategy to boost your brand. Ensure you contact us today to help you take your dealership brand to the next level.  

Topics: Social Media, Dealership Social Media

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