While the ignition is the key to starting a vehicle, the sales desk is the key to approaching and earning a customer's trust. It's that trust that helps customers feel confident to commit to purchasing a vehicle. Beyond the commitment to purchase a vehicle, a customer's journey within your dealership is only just beginning.
Business practices are rapidly changing, as a result of the COVID-19 crisis. As Americans pull together, our country's industry leaders are working together to figure out how to reorganize and reshape business practices.
The service drive at your dealership is not only a chance for customers to see your staff's professionalism, expertise, and friendliness, but can also be a wonderful sales opportunity. How can you improve sales in your service drive? Here are 3 suggestions that can help:
Motivation is undoubtedly among the most crucial ingredients of sustained success in sales over time. As the dealer principal or head of sales, you are charged with crafting plans and supervising junior staff in the department to reach the set objectives. So, how should you push the team to ensure they achieve the optimal performance? Let us explore.
Your sales team is the most important part of your dealership, they are what will set you apart from the other dealerships in the area. Keeping your sales team energetic and motivated is integral to your success. How can you keep them feeling enthusiastic even when times are tough? We want to share some of the most important ways you can positively impact your sales team.