The Road to ROI with F&I

As the supply chain finally begins to flow, the rising interest rates continue to warrant increased pricing, taking its toll on auto dealerships. The good news is there seems to be a green light at the end of 2023. Now, more than ever, it's crucial to implement strategies for boosting your dealership's image to increase sales in a competitive market.

It’s no secret that customer retention is crucial for car dealerships to remain profitable, build their brand, and provide excellent customer service. In this blog, we will dive into more detail about why you should focus on keeping your current customers coming back to your dealership again and again.

Customer retention is key to the success of any dealership. Keeping customers returning to your store is key to creating a successful business. With that in mind, here are some strategies you can use to build customer loyalty at your dealership.

You might be surprised to learn just how much technology is in your car. From voice-activated commands to built-in navigation, today's cars are packed with features that make life easier.

 In this article, we'll explore five shocking facts about technology in your car.

Whether you are starting out or already have a thriving business, you might have heard time and again that the cost of acquiring new customers is five times more than retaining the existing ones. That's true for many businesses amid the intense competition, especially in the crowded e-commerce arena, where purchase rate is of paramount concern.

Customer service plays a huge role in the success of any dealership; it's one of the top reasons why people go to dealerships and tell their friends and family members about their experiences there. Dealerships have realized that good customer service can make all the difference in increasing referrals, word-of-mouth promotion, and repeat business. However, most dealerships are still short on providing excellent customer service, which can be an easy fix with these three simple tips.

As with any business, retaining existing customers is much easier- and more cost-effective- than attempting to gain new customers. This fact remains true for your automobile dealership. That’s why every customer interaction should be approached with the intention of retaining their business for the future. How pleasant a customer’s experience with your dealership is can mean the difference between one successful sale and multiple successful sales. These are three of the simplest ways to increase customer retention at your car dealership.

With today's advanced technology, it's easy to see if your dealership's customer retention percentage is where you want it. If you're not paying attention to customer return statistics, you may not be retaining first-time customers that could be lifelong clients. Here are innovative steps to help your dealership turn customers into lifelong clients.

The global automotive industry has been hit hard by the Covid-19 pandemic. Considering that it can cost up to five times more to acquire a new customer than to keep an existing one, it is important that dealerships do everything they can to turn first-time customers into lifelong clients. Keeping customers that you have won over will save you money and help to take your dealership to the next level. So, what can you do to maximize the value of each customer?

Every so often, you'll hear about a customer who just purchased their umpteenth car from the same dealership. Chances are, if you read the story, the customer was overly impressed with their first purchase experience that coming back was easy. So how can you make the same experience a reality for your customers?