Customer retention is vital to growing a dealership's business and profits. When a customer remains loyal throughout the life of a vehicle, it's a sign they trust a dealership.
Reopening your dealership after COVID-19 will not be quite as simple as returning to your normal business hours. Before reopening, establish a plan for continuing your online presence, redesigning your waiting room, and implementing new policies as needed to keep your customers safe in order to successfully reopen and stay open.
Car dealerships are faced with disadvantages in today's fast-paced market. The belief that car purchasing can be a painfully long process is based on many old traditions at car dealerships that persist today. Faster sales can be accomplished by improving in three different areas. Each of these areas is based on building strong relationships and effective communication strategies:
Every dealership's goal is to have customers return again and again for repeat business. Here's the secret... Customer Services.
It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers coming back.