The Road to ROI with F&I

A warm smile, a friendly handshake, and a listening ear can make all the difference to customers coming to your dealership. Together, they can be the deciding factor in whether or not your vehicles make it off the lot.

The service department of your dealership is of great importance when it comes to customer satisfaction and operational efficiency. As technology rapidly advances, service departments can make use of a range of innovations to enhance their operations and provide an exceptional customer experience. Some of these innovations include service appointment scheduling apps, digital vehicle diagnostics, automated service reminders, customer feedback platforms, and online review management systems.

As digital technologies become more widespread in today's car buying experiences, the days of flashy brick-and-motor showrooms are soon becoming a thing of the past. Online ordering tools are now debuting into the automotive industry space to help streamline the customer experience (CX) process and mitigate cart abandonment. Here's how car dealerships can leverage technology to stay connected to their target audience for an enhanced car buying experience.

As the supply chain finally begins to flow, the rising interest rates continue to warrant increased pricing, taking its toll on auto dealerships. The good news is there seems to be a green light at the end of 2023. Now, more than ever, it's crucial to implement strategies for boosting your dealership's image to increase sales in a competitive market.

It’s no secret that customer retention is crucial for car dealerships to remain profitable, build their brand, and provide excellent customer service. In this blog, we will dive into more detail about why you should focus on keeping your current customers coming back to your dealership again and again.

Customer retention is key to the success of any dealership. Keeping customers returning to your store is key to creating a successful business. With that in mind, here are some strategies you can use to build customer loyalty at your dealership.

You might be surprised to learn just how much technology is in your car. From voice-activated commands to built-in navigation, today's cars are packed with features that make life easier.

 In this article, we'll explore five shocking facts about technology in your car.

Whether you are starting out or already have a thriving business, you might have heard time and again that the cost of acquiring new customers is five times more than retaining the existing ones. That's true for many businesses amid the intense competition, especially in the crowded e-commerce arena, where purchase rate is of paramount concern.

Customer service plays a huge role in the success of any dealership; it's one of the top reasons why people go to dealerships and tell their friends and family members about their experiences there. Dealerships have realized that good customer service can make all the difference in increasing referrals, word-of-mouth promotion, and repeat business. However, most dealerships are still short on providing excellent customer service, which can be an easy fix with these three simple tips.

As with any business, retaining existing customers is much easier- and more cost-effective- than attempting to gain new customers. This fact remains true for your automobile dealership. That’s why every customer interaction should be approached with the intention of retaining their business for the future. How pleasant a customer’s experience with your dealership is can mean the difference between one successful sale and multiple successful sales. These are three of the simplest ways to increase customer retention at your car dealership.