Attracting new customers to meet sales expectations takes a significant investment of time, effort, and money. Dealers understand that the longer you retain a customer, the greater the value that they will bring into your dealership. Whether it’s vehicles, tires, service drive, or products, dealers ...

In the realm of sales, there’s a compelling adage: “People love to buy but hate to be sold.” This insight holds true across many business sectors, including automotive. Despite this understanding, why hasn't the automotive sector fully embraced this principle? The best way to sell more cars and ...

Every dealership needs to see an increase in profits at the close of every financial year. For that reason, most business owners spend a large portion of their budget on promotions and campaigns to attract more first-time customers, as part of the strategy to sell more cars and increase revenue. ...

In any customer-facing industry, interactions with upset or angry customers are inevitable. This holds true for dealerships as well. Both employees and managers must develop the skills necessary to manage these challenging situations effectively. Successfully addressing an angry customer's concerns ...

Whether your dealership is thriving or facing challenges in closing more deals, it's always beneficial to review and enhance your Finance & Insurance (F&I) Department processes. The following recommendations can help your dealership refine and streamline the buying experience for each ...

Spring is a promising time of year for any car dealership because with warm weather comes the desire for getting out and about. People start thinking about the trips they want to take, the activities they want to pursue, and the vehicle they'll need to get there. While the exact timing depends on ...

All dealerships, big or small, must first understand their buyer’s needs in order to thrive. While good customer service practices are necessary, dealerships that succeed cater their offerings to the specific market they serve. Conducting market research and implementing strategic approaches are ...

In today's digital age, car buyers often begin their journey online, researching vehicles, comparing prices, and exploring features. However, the ultimate goal for dealerships is to convert these online browsers into showroom visitors and, ultimately, buyers. By implementing effective strategies ...

In the fast-paced world of auto sales, providing exceptional customer service is crucial for building loyalty and driving repeat business. One of the most important elements of great customer service is prompt response time. When customers reach out with inquiries or requests, they expect timely ...

Selling a vehicle to a customer is typically a profitable experience, but turning that same person into a lifetime customer is priceless. A loyal customer offers repeat business, word-of-mouth support, and valuable feedback. Customers have a lot of choices when it comes to car buying, but there are ...