Customer service plays a huge role in the success of any dealership; it's one of the top reasons why people go to dealerships and tell their friends and family members about their experiences there. Dealerships have realized that good customer service can make all the difference in increasing ...

As with any business, retaining existing customers is much easier- and more cost-effective- than attempting to gain new customers. This fact remains true for your automobile dealership. That’s why every customer interaction should be approached with the intention of retaining their business for the ...

With today's advanced technology, it's easy to see if your dealership's customer retention percentage is where you want it. If you're not paying attention to customer return statistics, you may not be retaining first-time customers that could be lifelong clients. Here are innovative steps to help ...

The global automotive industry has been hit hard by the Covid-19 pandemic. Considering that it can cost up to five times more to acquire a new customer than to keep an existing one, it is important that dealerships do everything they can to turn first-time customers into lifelong clients. Keeping ...

Every so often, you'll hear about a customer who just purchased their umpteenth car from the same dealership. Chances are, if you read the story, the customer was overly impressed with their first purchase experience that coming back was easy. So how can you make the same experience a reality for ...

Bringing in new customers is always important but bringing back existing customers and building loyalty is even better. There are several ways to keep people coming back, and we'll look at 3 of the most important tips here to improve customer retention.

If you are looking to take your dealership to the next level, then you will want to expand your profit per customer and lower your marketing costs. The good news is that you can accomplish both by simply retaining the customers that you already have. Customer loyalty and customer retention are the ...

Nothing is more fulfilling to an auto dealer than seeing customers walk in and drive out with one of the cars on sale. Acquiring new customers takes effort, just as retaining existing ones. As an auto dealer, you know too well that maintaining the cycle is critical in the face of increasing ...

Auto dealership owners need to focus on one key concern — providing excellent customer service that leads to retention. It is vital to do everything you can to transform first-time customers into lifelong clients. Luckily, retaining a successful relationship with your current clients is easier and ...

If you want to meet your sales goals, you are going to need more customers. That may sound logical, but it's not necessarily the case. According to recent findings, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.