For a dealer, selling a vehicle is a process, not an event. For salespeople to be successful, they need to understand all the essential parts of the sale. Each element of the sale, from building rapport with customers to understanding objections before they arise, is like adding a brick in the ...

In any industry, one of the most crucial elements of a successful, expanding enterprise is that they have the best leaders. Great business managers play a significant role in helping organizations not just to achieve their objectives, but also exceed them. Successful dealership business managers ...

Your marketing department draws plenty of customers and you have a spectacular sales team, obtaining customers who are ready to buy, not just any car, but the car. That is, the one they're willing to make payments on for the next five years or so. The one that their teen will learn to drive in. The ...