Whether you want to increase your dealership productivity, good customer service, or increase sales, put a keen eye on your employees. Nothing delivers better sales and counters competition in the market like motivated employees. But in an environment where every leader is trying to motivate their team, how can you set yourself apart from the others?
Most automotive dealerships would agree with the statement that within their establishment, it's their finance and insurance department that generates the most revenue per square foot. When a department is that mission critical, there is simply no room for gaps in its staffing, at any time. In short, every dealership must have F&I experts available during every hour they're open, or they risk losing potentially hundreds of thousands of dollars in sales. Fortunately, dealerships do have options available if they find themselves in sudden need of such a critical component of their business.
Time to Give Customers the Technology Experience
We know that many customers come with an internet full of knowledge once they are ready to purchase an automobile, and they want a quick, car-buying experience. Customers are wary of the F&I process, overwhelming information that consumes too much of their valuable time.
Can you believe it’s almost July already! The summer has just begun but it’ll fly by before you know it. That’s why you’ll want to ready your dealership staff before the 4th of July weekend hits. Here are a few tips to ensure that your Independence Day weekend goes smoothly.
Poor, or even a lack of, communication between F&I and the sales desk can have a very negative effect on the bottom line of F&I. You might not realize the extent of the problem if you look at the dealership as a whole but studying each department in turn can reveal the truth. No matter how well the sales desk is doing, they're negatively impacting the dealership if they're inhibiting the F&I department from doing their jobs.
It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers coming back.
As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise.
A lot of dealerships have a lot more trouble selling products in their service drive than they should. Most of the time, that's because they just send the customers over to F&I and the ball gets dropped, with no sale being made. That can be frustrating for a lot of reasons, but the biggest one has to be how much the service drive has to do with customer retention. It is not something that you can afford to slack on, given how much of an effect it can have on the dealership as a whole.