The Road to ROI with F&I

With consumers using social networks to guide purchasing decisions, social media marketing is vital for any business to succeed in today's modern world. Yes, this includes the automotive industry.

Social media trends are showing car shoppers ranked social networks as more important than a dealer's website when choosing which dealership to visit. To capitalize on this trend, below we have listed four strategies to help you brand your dealership.

Social media has moved from being an interactive platform to an entity that influences purchase decisions. Most people today use social media to find products they're interested in, and it's the same for car buyers.

The biggest challenge for dealerships is the stiff competition on these platforms, plus consumers' attention span is at its lowest. To build a strong auto-dealer brand online today, you need to stand out from the noise. This article explains four practical ways to grow your car business on social platforms.

Social media is the new marketing and branding solution for many companies. About 90% of marketers said that social media provided exposure to their company. Spending as little as 6 hours a day can mean more sales, traffic, and recognition for your business. The benefits of using social media for branding your dealership are so great. Learn the different ways to utilize social media to brand your dealership.

Social media play a significant role in the lives of millions today. Did you know that 24% of customers used Facebook in their last car purchase? This article will take you through how to grow an online presence for your dealership.

An auto dealership brand is more than just a logo and a catchphrase, it's the personality you convey to your local community of customers. The brand of an auto dealership influences how confident and comfortable people are buying from your team and trusting in your expertise. Awareness of your brand is what brings locals and even buyers from far-flung counties to your dealership to find their desired vehicle and car-buying experience. 

In the contemporary world, social media forms part of most facets of our daily lives. A study indicates that 72% of Americans use at least one social media platform. In addition, 72% of all car buyers find social media helpful in choosing their next car. This implies that social media offers a vast avenue for marketing and branding your dealership.

An auto dealership brand is more than just a logo and a catchphrase, it's the personality you convey to your local community of customers. The brand of an auto dealership influences how confident and comfortable people are buying from your team and trusting in your expertise. Awareness of your brand is what brings locals and even buyers from far-flung counties to your dealership to find their desired vehicle and car-buying experience. 

According to Statista, there were over 3.5 billion social media users worldwide in 2020. Forecasts indicate that the figure will increase significantly in the next decade. Most of the businesses have noted opportunities and are adjusting their marketing strategies accordingly.

Besides, the current pandemic has had an impact on changing purchase trends. Most clients are choosing to do research and purchase online. Automotive dealerships have to be active on social media channels and brand themselves properly to increase their success.

As auto dealers continue to hunt for new ways to catch customers' attention, many are still not using social media to its fullest potential. The current pandemic has made social media more important than ever when it comes to branding-- and auto dealerships are no exception. It's essential for dealers to be on social media. It's an ideal way to work on branding and to acquire new leads.