The Road to ROI with F&I

From Customer to Ambassador: How to Get Your Customers Marketing Your Dealership

Posted by Vanguard Dealer Services on Aug 10, 2020 9:30:00 AM

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews. 

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Topics: Automotive Marketing, Social Media, Customer Retention, Brand Awareness

How Dealerships Can Use Social Media to Enhance Brand Awareness

Posted by Vanguard Dealer Services on Jun 9, 2020 3:08:21 PM

The success of any business, to some extent, depends on whether target customers are aware of its existence or not, which is why brand awareness is a critical factor of consideration. Dealerships can benefit a lot by promoting their brand to increase awareness, and one of the ways they can achieve this is through social media.

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Topics: Social Media, Dealership Social Media

4 Ways Dealerships Can Use Social Media During this COVID-19 Pandemic

Posted by Vanguard Dealer Services on Mar 27, 2020 3:00:57 PM

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

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Topics: Social Media, Brand Awareness, Dealership Social Media

5 Ways Social Media can Improve Brand Awareness for your Dealership

Posted by Vanguard Dealer Services on Feb 24, 2020 9:30:00 AM

"Your brand is so much more than what you sell." - Jon Iwata

Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.

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Topics: Automotive Marketing, Social Media, Brand Awareness, Dealership Social Media

Using Social Media to Promote Your Dealership

Posted by Vanguard Dealer Services on Sep 30, 2019 9:10:00 AM

Social media is everywhere these days.  Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019.  It's essential for your dealership to recognize the opportunity to promote your services on social media.  This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals."  Here are some ideas for how to create unique content for your dealership and overcome that challenge:

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Topics: Social Media, Brand Awareness

Prepare your Dealership for the 4th of July Weekend!

Posted by Vanguard Dealer Services on Jun 17, 2019 1:19:47 PM

Can you believe it’s almost July already! The summer has just begun but it’ll fly by before you know it. That’s why you’ll want to ready your dealership staff before the 4th of July weekend hits. Here are a few tips to ensure that your Independence Day weekend goes smoothly.

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Topics: Dealership Profits, Dealership Solutions, Social Media, Dealership Sales, 4th of July

Manage Your Dealership’s Online Reputation

Posted by Vanguard Dealer Services on Jun 6, 2019 10:11:00 AM

The Automotive Industry has always leaned heavily on word-of-mouth. Everything from what car to buy to where someone should get their car services, we as vehicle owners have always preferred the suggestions of those who have already experienced it before us. So, where do we go for word-of-mouth in today’s digital world? Apps like Yelp, TripAdvisor, Facebook, and Google are some of the top places that come to mind. Here are a few ways to manage your dealership’s online reputation.

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Topics: Social Media, Online Reputation

Social Media Solutions: The Key to a Modern Dealership's Success

Posted by Vanguard Dealer Services on May 6, 2019 10:36:01 AM

As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise.

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Topics: Dealership Solutions, Automotive Marketing, Social Media

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