The Road to ROI with F&I

An auto dealership brand is more than just a logo and a catchphrase, it's the personality you convey to your local community of customers. The brand of an auto dealership influences how confident and comfortable people are buying from your team and trusting in your expertise. Awareness of your brand is what brings locals and even buyers from far-flung counties to your dealership to find their desired vehicle and car-buying experience. 

According to Statista, there were over 3.5 billion social media users worldwide in 2020. Forecasts indicate that the figure will increase significantly in the next decade. Most of the businesses have noted opportunities and are adjusting their marketing strategies accordingly.

Besides, the current pandemic has had an impact on changing purchase trends. Most clients are choosing to do research and purchase online. Automotive dealerships have to be active on social media channels and brand themselves properly to increase their success.

As auto dealers continue to hunt for new ways to catch customers' attention, many are still not using social media to its fullest potential. The current pandemic has made social media more important than ever when it comes to branding-- and auto dealerships are no exception. It's essential for dealers to be on social media. It's an ideal way to work on branding and to acquire new leads.

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews. 

The success of any business, to some extent, depends on whether target customers are aware of its existence or not, which is why brand awareness is a critical factor of consideration. Dealerships can benefit a lot by promoting their brand to increase awareness, and one of the ways they can achieve this is through social media.

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

"Your brand is so much more than what you sell." - Jon Iwata

Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness.

Social media is everywhere these days.  Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019.  It's essential for your dealership to recognize the opportunity to promote your services on social media.  This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals."  Here are some ideas for how to create unique content for your dealership and overcome that challenge:

Can you believe it’s almost July already! The summer has just begun but it’ll fly by before you know it. That’s why you’ll want to ready your dealership staff before the 4^th of July weekend hits. Here are a few tips to ensure that your Independence Day weekend goes smoothly.