Social media has moved from being an interactive platform to an entity that influences purchase decisions. Most people today use social media to find products they're interested in, and it's the same for car buyers.
The biggest challenge for dealerships is the stiff competition on these platforms, plus consumers' attention span is at its lowest. To build a strong auto-dealer brand online today, you need to stand out from the noise. This article explains four practical ways to grow your car business on social platforms.