In the midst of fierce competition, utilizing every available tool to enhance the value perception of a vehicle can significantly impact auto sales success and customer satisfaction. One overlooked and underutilized asset in this endeavor is the Monroney label—the detailed sticker on new vehicles ...

Training Your Salespeople on F&I Products In today's competitive automotive industry, dealership success hinges on more than just selling cars. It's about delivering a comprehensive, welcoming experience that encompasses every aspect of the customer's journey, including F&I products. ...

Walk through any car dealership showroom in the United States, and you’ll undoubtedly hear a few common words: price, payment, lease, cash, finance, test drive, and warranty. You’ll also hear the inevitable "I have to think about it," and, if you’re bold enough to follow the employees afterward, ...

Navigating Unpredictable Storms Over the past few years, American businesses of all shapes and sizes found themselves at the helm of an unfamiliar ship, steering through a sea filled with daunting challenges. Our automotive industry, a cornerstone of the U.S. economy, was certainly not immune to ...

Turn shoppers into buyers Having a social media strategy and active social platforms is a proven, essential way to reach your customers while gaining valuable insights and growing your brand through engagement. It can also serve to increase the trust factor for your business. It will create brand ...

There are certain pillars for success that are consistent and don’t change in creating and maintaining a successful business.

In the current era of the automotive business, we have more transparency within transactions from most dealers than ever before in the history of selling cars. Additionally, there is more government oversight and regulations aimed at consumer protection, both from the federal level and the ...

Do you have ambitious goals with limited time for adjustments? Let’s discuss some quick, straightforward modifications that can have a big impact on moving you closer to achieving your sales objectives. These tips can be applied to all types of teams, from dealership sales teams targeting consumers ...

In today's rapidly shifting automotive landscape, dealer principals across the board are scratching their heads and posing the same question: What trends are emerging in the marketplace? As a dealer’s trusted income development partner, it falls on us to offer them not just profitable avenues but ...