Most auto dealers underestimate the long-term impact that branding can have on their business success. Well-defined brand messaging has the power to elevate a dealership and turn curious, casual shoppers into loyal customers. When done correctly, it builds brand recognition and can significantly ...

Selling a vehicle to a customer is typically a profitable experience, but turning that same person into a lifetime customer is priceless. A loyal customer offers repeat business, word-of-mouth support, and valuable feedback. Customers have a lot of choices when it comes to car buying, but there are ...

F&I managers play a vital role in the day to day running of many dealerships. Whether they are leading salespeople or negotiating with lenders, F&I Managers can impact the bottom line significantly.

Since it’s advent, social media marketing has effectively changed the landscape of marketing and advertising across the automotive industry. There are many advantages for automotive dealers in utilizing social media to promote sales, including:

While running a dealership is a lucrative venture, it's not without its challenges. Whether it's supply chain delays or evolving customer needs, how you address these challenges is vital for the success of your company.

Along with rising prices and increasing competition, dealerships find they are also constantly changing and innovating. This means the strategies that work today may be less significant tomorrow. Therefore, to remain competitive, enhancing customer satisfaction is essential.

In a digital-first world, automotive dealerships need a strong online presence. They need to leverage social media to engage customers and increase sales. However, growing that online identity takes resources.

Technological change continues to drive exciting innovations in the auto industry. Here are three trends that we expect to gain steam in 2024.

In the dynamic and fast-paced environment of a dealership, effective internal communication serves as the backbone of a well-functioning and customer-centric organization. Communication affects various aspects of dealership operations, ultimately influencing the customer experience. This article ...

Car dealerships thrive from walk-in buyers who have done their research and are ready to close on a deal. In the winter, however, your customers are less eager to brave the cold weather to visit in person. Winter notoriously lowers foot traffic in all but the most concentrated shopping locations, ...