It's a fact of life in auto dealerships that most customers are skittish when it comes to purchasing a service agreement or extended service contracts when they buy their new or previously owned vehicle. You have heard it all: extended service contracts aren't worth the extra money because your ...
We all know the value that a dealer vehicle service contracts can bring to a customer. So how do we get them to see it as a benefit, and not just an added cost? Looking through the customer's eyes can help us identify what they are looking at when purchasing a car and how to show them what a ...