Let's say a potential customer is deciding between two local dealerships. They turn to online reviews to help make their decision. How you respond to these reviews could be the deciding factor for making a sale. In the age of Yelp-y customers, online reviews can be the make-it-or-break-it factor for dealerships.
Reopening your dealership after COVID-19 will not be quite as simple as returning to your normal business hours. Before reopening, establish a plan for continuing your online presence, redesigning your waiting room, and implementing new policies as needed to keep your customers safe in order to successfully reopen and stay open.