Customer retention measures how many customers return to a business or brand after their first interaction. It's an essential metric for any business because it indicates the strength of your customer relationships. A high customer retention rate means your customers love what you have to offer and keep coming back.
In every business, quality of service is important for customer retention. When you provide excellent customer experiences, your automobile dealership can prosper. You can grow your dealership by improving the Finance and Insurance departments (F&I). According to the National Automobile Association (NADA), the finance and insurance department represent about 25% of all the dealership sales. Here are 5 ways you can improve your F&I process at your automobile dealership.
The success of an auto-dealership is dependent heavily on constant and transparent communication between the sales desk and the F&I department. While these two departments might work separately, this does not mean they work in isolation as they depend on each other to maximize the profits of the dealership and also support a better customer experience. Below are three elaborate ways to keep clear and constant communication between the sales desk and the F& I departments of your dealership.
With consumers using social networks to guide purchasing decisions, social media marketing is vital for any business to succeed in today's modern world. Yes, this includes the automotive industry.
Social media trends are showing car shoppers ranked social networks as more important than a dealer's website when choosing which dealership to visit. To capitalize on this trend, below we have listed four strategies to help you brand your dealership.
As with any business, retaining existing customers is much easier- and more cost-effective- than attempting to gain new customers. This fact remains true for your automobile dealership. That’s why every customer interaction should be approached with the intention of retaining their business for the future. How pleasant a customer’s experience with your dealership is can mean the difference between one successful sale and multiple successful sales. These are three of the simplest ways to increase customer retention at your car dealership.
The success of any organization is built on clear communication. In the automobile dealership, communication between the F&I department and the sales desk can make or break the company. The two teams must work separately, but as a team through clear communication.
Here are a few tips on how to maintain clear communication between the two departments:
Car dealerships sometimes face unpredictable circumstances. Most urgent among them are employee no-shows or spontaneous resignations that can leave the managing staff in a sticky situation.
During these times, fill-in F&I Specialists can ensure that the workday continues without a hitch. Keep reading to find out more about fill-in F&I Specialists and why you should keep them on call.
There are many symptoms of a lackluster car dealership floor - employees who have lost their drive, who have given up on the job. On the other hand, there are also plenty of auto dealerships with highly motivated employees who will stay with the company and work hard for years to come. Check out these tips that can help you motivate your sales team and make them feel engaged at their jobs!
The automotive industry has stringent laws that every dealership must comply with to protect customers and employers from unfavorable practices. Overlooking these laws can lead to hefty fines and penalties and a bad reputation for your dealership. But how do you keep your dealership compliant? Here are five strategies to ensure your dealership stays compliant.
Employee motivation is one of the most important parts of running a successful dealership. There are some caveats though. For example, you've got to be able to establish an effective campaign to meet the needs of your dealership, as well as engage your employees. Positive behavior recognition is a strong tool to be used and can be effective in promoting company-wide growth through increased productivity. Therefore, when you've got a successful reward and recognition program implemented, the desired behaviors of your employees will become reality, engagement will be increased, and the company culture will be strengthened. To get all these positive benefits, you've got to be sure that you've clearly communicated your expectations of your employees.