Dealer Recruitment Strategy for the Long Term Hiring employees today is distinctly different than in previous years. Unemployment is at remarkable low levels. It’s oftentimes difficult to find qualified new employees. There are new expectations from prospective applicants as to flexibility, ...
In the realm of sales, there’s a compelling adage: “People love to buy but hate to be sold.” This insight holds true across many business sectors, including automotive. Despite this understanding, why hasn't the automotive sector fully embraced this principle? The best way to sell more cars and ...
Dealers are completely aware of the benefits that electric vehicles (“EV”) have that our standard internal combustion engines (“ICE”) do not offer. EVs are moving forward at a rapid pace and so are questions around purchasing, ownership, products and more. It’s time to take make these concerns ...
Improving employee engagement has a direct impact on employee performance. There is a clear, direct link between engagement and contribution that has a real effect on a business’ bottom line. To deliver outstanding business results we need engaged employees now more than ever. Engaged employees are ...
Every dealership needs to see an increase in profits at the close of every financial year. For that reason, most business owners spend a large portion of their budget on promotions and campaigns to attract more first-time customers, as part of the strategy to sell more cars and increase revenue. ...
Why Compliance Matters Now More Than Ever In today’s regulatory landscape, the Federal Trade Commission (FTC) is intensifying its scrutiny on automotive dealerships. Recent lawsuits have spotlighted alarming practices, such as price-gouging, discrimination, and the sale of protection products ...
It’s common knowledge that on the front end, it’s very difficult for automotive dealers to make a real profit on selling vehicles. Profitability from selling vehicles continues to trend downward. Vehicle Reinsurance can help dealers make significant profits.
The value of preloaded products has never been more important. GPS offers a massive profit-center and drives great benefit for dealer through a tangible value add.
Dealers are increasing F&I revenue and penetration with post sale service contract sales. They are using intelligent, data driven marketing. Even if your customer didn’t purchase a service contract at point-of-sale, you can still capture that business and extend your profits.
Why Enforcement Matters Many dealerships across the country confidently assert they have a sales process. However, a more critical question is, "Do all of your team members follow the sales process?" The answer to this is often a resounding no.