The U.S. automotive dealership market is expected to clock USD 257.3 billion, registering a CAGR of above 4% over the next five years (2023-2028). So, it's easy to see why many dealerships scramble to get the most out of their sales campaigns.
Let's say a potential customer is deciding between two local dealerships. They turn to online reviews to help make their decision. How you respond to these reviews could be the deciding factor for making a sale. In the age of Yelp-y customers, online reviews can be the make-it-or-break-it factor ...
Staying competitive in the automotive market is a necessity, not an option. To excel in their roles, dealership staff must be well-informed about the latest trends, technologies, and customer preferences. Several ways to ensure this include subscribing to trade publications, providing digital ...
An automotive tradeshow presents a great opportunity for companies to showcase their products, services, and brand. However, it is also a considerable financial investment that comes with a lot of competition from fellow exhibitors among other challenges. You only have one chance to make a great ...
Maintaining an active social media presence can help a dealership showcase its selling points, highlight its brand identity, and build a loyal online community. As your sales team witnesses positive interactions with satisfied customers and understands the direct correlation between customer ...
Dealer equity programs are structured initiatives implemented by a company that allow dealers (distributors) to acquire ownership shares in the company. Equity is offered as a reward or incentive for their consistent performance, loyalty, and contribution toward the business's growth and success. ...
Being a car salesperson is a challenging job. While some folks are intuitively wired to sell new or used vehicles to virtually anyone, others have to work on it. If you're in the latter group, read on; being a great car salesperson can be taught!
Adaptability is key in today's technological business landscape. The goal of any organization, large or small, is sustained profitability, and adapting to industry-specific best practices is undoubtedly requisite. Optimizing your sales is a vital facet of profitability. To help your business thrive ...
With the ever-evolving auto dealership landscape, maximizing revenue is paramount for owners, vice presidents, general managers, and sales representatives. To succeed in this fiercely competitive industry, you need to implement effective strategies that yield tangible results. Read on for several ...
Joseph Samuel Girard has the distinction of being known as the "Greatest Salesman Ever". He holds the record according to the Guinness Book of World Records because he sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. While we can't all be the next Girard, we can all strive to get ...