When you don't take the sale of vehicle service agreements seriously, you're missing out on a lot of money. Unfortunately, if you're like most dealerships, when a customer calls asking about an extended warranty they're directed to voice mail. About 80% of the time these phone calls are never returned so these customers buy their coverage elsewhere.
Instead of acting this way, it's time to get serious. Train a full-time person who's good at building relationships and making sales to sell these contracts. Make this their only job and get them started by shopping your competition to see what they're doing and saying about service agreements.
Armed with the right attitude and the correct information, it's time to get busy making sales. Here you'll find a little creativity goes a long way. One option for you is to offer is zero-percent financing on service contracts. Unfortunately, most dealers don't utilize this correctly.
It's vital to your car dealership that you use marketing techniques like these. If you need some help getting up to speed here, contact us. We're happy to help!