When you don't take the sale of vehicle service agreements seriously, you're missing out on a lot of money. Unfortunately, if you're like most dealerships, when a customer calls asking about an extended warranty they're directed to voice mail. About 80% of the time these phone calls are never ...
Running a car dealership isn't always the easiest thing. There are so many things to consider and so many things to do. Only the most determined find themselves succeeding in this tough line of work. This is why those of us who want to own a car dealership need somewhere to learn.
Your salesmen provide the most important interaction and representation of your dealership to customers. Providing consistent automotive management training will allow your dealership and sales staff to stand out from the competition and increase client retention and sales.
Vehicle service agreements provide secure protection when purchasing an asset as costly as an automobile. They protect car owners when an expensive repair might be more than their budget allows. Here are four examples of who can benefit from vehicle service agreements.
Finding the right staff for your dealership is a never-ending process. Sometimes the turnover at a dealership can be so frustrating that you begin to believe that you will never be satisfied with your staff and become resigned to the status quo. This line of thinking is sure way to curtail your ...
Vehicle service agreements are a win-win scenario for the dealer and the customer. However, despite the benefits that these service contracts offer, many dealerships struggle to communicate the plan's many advantages to the client effectively. As well, consumers come in prepared to "just say no." ...
There is no substitute for proper training. One problem facing many dealerships is too much of a focus on training the employees and not enough on training the managers. The idea is that training the employees that have the most interaction with potential customers means the greatest increase in ...
Car sales is a competitive business. In any given town in America, you can bet that if there is one car lot, there is always at least one more. Most of the time there are several more. How can you manage to find that niche, that one special thing that your car dealership offers that attracts ...
There is nothing worse than a pushy dealership. Customers come in to buy a car and they want to know that the dealership is looking out for them. If the presentation of F&I products is too high pressure, a customer can walk away feeling as though they were taken advantage of.
There may not be a more competitive market out there in the business world than there is in the auto sales industry. Certainly the best choices and the best prices are going to bring in customers from time to time, but the secret weapon, the secret factor that really drives the market is how the ...