Vehicle service agreements are a win-win scenario for the dealer and the customer. However, despite the benefits that these service contracts offer, many dealerships struggle to communicate the plan's many advantages to the client effectively. As well, consumers come in prepared to "just say no." ...
There is no substitute for proper training. One problem facing many dealerships is too much of a focus on training the employees and not enough on training the managers. The idea is that training the employees that have the most interaction with potential customers means the greatest increase in ...
Car sales is a competitive business. In any given town in America, you can bet that if there is one car lot, there is always at least one more. Most of the time there are several more. How can you manage to find that niche, that one special thing that your car dealership offers that attracts ...
There is nothing worse than a pushy dealership. Customers come in to buy a car and they want to know that the dealership is looking out for them. If the presentation of F&I products is too high pressure, a customer can walk away feeling as though they were taken advantage of.
There may not be a more competitive market out there in the business world than there is in the auto sales industry. Certainly the best choices and the best prices are going to bring in customers from time to time, but the secret weapon, the secret factor that really drives the market is how the ...
Every dealership needs to have protocols that are to be followed. Sales team members need to be aware of dealership compliance due to the legal requirements of disclosing all information. Further, it should be a fireable offense in the event that a team member fails to maintain dealership ...
Every dealership wants to be more successful. Much of this has to do with the personnel. While the inventory, the pricing, and the showroom have an impact on success too, it is all for nothing if the sales team doesn't know what they are doing – and cannot put the customer’s needs first. This is ...
In any dealership, compliance issues waste time between the sales office and the finance office. Stipulated documentation is often disputed, glossed over or entirely dismissed by sales managers with a big gross in their sights. There is a marked tendency among sales staff to shirk responsibility ...
Neglecting to provide current automotive F&I training in your dealership can lead to serious legal issues and lost customers. The F&I department is a crucial position because they are in charge of multiple issues such as working with the sales force, negotiating with banks and ensuring ...
A survey completed in March found that 73% of customers are more comfortable working with dealership staff who have completed compliance training and have certificates on display. Business managers are imperative to maintaining a successful dealership, the best business managers are honest, ...