A new automobile is a serious investment for customers and dealerships alike, with legal rights and responsibilities. Do your dealers have the knowledge they need to know in order to close the deal and ensure that customers drive away satisfied and covered? You invest in sales training, you take ...
When it comes to purchasing a vehicle, today's automotive customers are more sophisticated than ever before. Thanks in part to the internet, mobile apps, and a much more competitive industry, most customers walk into dealerships with more leverage than they ever had before.
When you don't take the sale of vehicle service agreements seriously, you're missing out on a lot of money. Unfortunately, if you're like most dealerships, when a customer calls asking about an extended warranty they're directed to voice mail. About 80% of the time these phone calls are never ...
Running a car dealership isn't always the easiest thing. There are so many things to consider and so many things to do. Only the most determined find themselves succeeding in this tough line of work. This is why those of us who want to own a car dealership need somewhere to learn.
Your salesmen provide the most important interaction and representation of your dealership to customers. Providing consistent automotive management training will allow your dealership and sales staff to stand out from the competition and increase client retention and sales.
Vehicle service agreements provide secure protection when purchasing an asset as costly as an automobile. They protect car owners when an expensive repair might be more than their budget allows. Here are four examples of who can benefit from vehicle service agreements.
Finding the right staff for your dealership is a never-ending process. Sometimes the turnover at a dealership can be so frustrating that you begin to believe that you will never be satisfied with your staff and become resigned to the status quo. This line of thinking is sure way to curtail your ...
Vehicle service agreements are a win-win scenario for the dealer and the customer. However, despite the benefits that these service contracts offer, many dealerships struggle to communicate the plan's many advantages to the client effectively. As well, consumers come in prepared to "just say no." ...
There is no substitute for proper training. One problem facing many dealerships is too much of a focus on training the employees and not enough on training the managers. The idea is that training the employees that have the most interaction with potential customers means the greatest increase in ...
Car sales is a competitive business. In any given town in America, you can bet that if there is one car lot, there is always at least one more. Most of the time there are several more. How can you manage to find that niche, that one special thing that your car dealership offers that attracts ...