---
title: Personalized Menu Selling
description: Menu selling functions primarily as a visually-aided way to offer your clients a selection of relevant services.
image: https://blog.vanguarddealerservices.com/hubfs/Blog_Images/Personalized%20Menu%20Selling.jpg
---

Your partner for profits!

![Phone Icon](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/icons/phone.png?width=16&height=16&name=phone.png) [(973) 575-7171](tel:1-973-575-7171)

[![blog-logo](https://blog.vanguarddealerservices.com/hs-fs/hubfs/blog-logo.png?width=300&height=50&name=blog-logo.png "blog-logo")](https://blog.vanguarddealerservices.com/)

Open

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

![Personalized Menu Selling.jpg](https://blog.vanguarddealerservices.com/hubfs/Blog_Images/Personalized%20Menu%20Selling.jpg)

June 6, 2017

# Personalized Menu Selling

Topics:

- [Menu selling](https://blog.vanguarddealerservices.com/topic/menu-selling)

![Personalized Menu Selling.jpg](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Blog_Images/Personalized%20Menu%20Selling.jpg?width=622&height=414&name=Personalized%20Menu%20Selling.jpg)

Because buying a car is both a deeply personal and significantly financial decision, the right method for selling cars becomes a complex dance of personalized offers and financial obligations. As the business manager, you do your best to both make money for your dealership and fairly match the client with a car and dealership services they will love. It can be difficult to find the right balance of personalizing a pitch vs F&I compliance. A menu of available services can be a great way to both customize a sales pitch and ensure your remain within the rules.

**What is Menu Selling?**

Menu selling, particularly when applied to dealership services, is when a business manager offers the customer a set of services listed on a visual menu and suggests that they choose from the listed items. The titular menu is a visual asset on which options are listed, and can be used in a large variety of effective selling methods. There are good and bad ways to use menu selling and not all of them comply with F&I requirements, but properly used they can be an excellent tool for guiding customers to services they will want and appreciate having.

**How to Personalize a Menu Sale**

The complete list of options for almost any service is often too large to practically enumerate and present to any one customer. Fortunately, no single customer will need or want all the options available. Truck buyers, for instance, will have no more interest in motorcycle maintenance offers than the motorcyclist will want to look at sunroof warranties. If a business manager has gotten to know their client and feel they understand the kind of services they're looking for, it can be useful and expedient to prepare a personalized menu of products to offer them before their vehicle purchase is complete. If you are not sure what your customer does or does not want, it is a safe bet to offer them a menu prepared with all options relevant to the type of vehicle they are purchasing and let them choose from that.

**Alternatives to Menu Selling**

Menu selling functions primarily as a visually-aided way to offer your clients a selection of relevant services. If you choose to work without a menu, there are a few natural alternatives. You could, for instance, rattle services off by memory, read them from a list, or offer your client the dealership's entire catalog of services and let them choose without menu or guidance. While this may occasionally allow for an unexpected sale of a usually unlisted service, for the most part, people will appreciate having their most-likely options presented to them in a convenient succinct summary.

Menu selling is a powerful tool, but it must be used correctly. You are more likely to make frequent sales if the menus are relevant to your customer and include options they want to purchase. [Contact us](http://www.vanguarddealerservices.com/contact-us/) for more information on successful car sales and selling methods.

#### Related Posts

[![The Top 5 Ways To Increase Menu Selling.png](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Blog_Images/The%20Top%205%20Ways%20To%20Increase%20Menu%20Selling.png?width=352&name=The%20Top%205%20Ways%20To%20Increase%20Menu%20Selling.png)](https://blog.vanguarddealerservices.com/the-top-5-ways-to-increase-menu-selling)

##### [The Top 5 Ways To Increase Menu Selling](https://blog.vanguarddealerservices.com/the-top-5-ways-to-increase-menu-selling)

[![Fulfilling Compliance Obligations with Menu Selling](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Stock%20images/Smiling%20salesman%20ready%20to%20shake%20hand%20at%20new%20car%20showroom.jpeg?width=352&name=Smiling%20salesman%20ready%20to%20shake%20hand%20at%20new%20car%20showroom.jpeg)](https://blog.vanguarddealerservices.com/fulfilling-compliance-obligations-with-menu-selling)

##### [Fulfilling Compliance Obligations with Menu Selling](https://blog.vanguarddealerservices.com/fulfilling-compliance-obligations-with-menu-selling)

Search

### Recent Posts

- [Reinsurance Reimagined: Building Long-Term Wealth Through the Right Structure](https://blog.vanguarddealerservices.com/reinsurance-reimagined-building-long-term-wealth-through-the-right-structure)
- [Desking and F&I: Breaking Down Silos to Boost PVR and CSI](https://blog.vanguarddealerservices.com/desking-and-fi-breaking-down-silos-to-boost-pvr-and-csi)
- [F&I for Fixed Ops: Introducing Products Through the Service Drive](https://blog.vanguarddealerservices.com/fi-for-fixed-ops-introducing-products-through-the-service-drive)

### Posts by Topic

- [Dealership Strategy](https://blog.vanguarddealerservices.com/topic/dealership-strategy)
- [F&I](https://blog.vanguarddealerservices.com/topic/fi)
- [Dealership Sales](https://blog.vanguarddealerservices.com/topic/dealership-sales)
- [Dealership Employees](https://blog.vanguarddealerservices.com/topic/dealership-employees)
- [Dealership Customers](https://blog.vanguarddealerservices.com/topic/dealership-customers)
- [F&I Process](https://blog.vanguarddealerservices.com/topic/fi-process)
- [Customer Retention](https://blog.vanguarddealerservices.com/topic/customer-retention)
- [Dealership Solutions](https://blog.vanguarddealerservices.com/topic/dealership-solutions)
- [F&I Managers](https://blog.vanguarddealerservices.com/topic/fi-managers)
- [dealership compliance](https://blog.vanguarddealerservices.com/topic/dealership-compliance)
- [compliance](https://blog.vanguarddealerservices.com/topic/compliance)
- [Customer Service](https://blog.vanguarddealerservices.com/topic/customer-service)
- [F&I Compliance](https://blog.vanguarddealerservices.com/topic/fi-compliance)
- [Dealership Operations](https://blog.vanguarddealerservices.com/topic/dealership-operations)
- [F&I Business Manager](https://blog.vanguarddealerservices.com/topic/fi-business-manager)
- [F&I Profits](https://blog.vanguarddealerservices.com/topic/fi-profits)
- [F&I Specialist](https://blog.vanguarddealerservices.com/topic/fi-specialist)
- [Sales Motivation](https://blog.vanguarddealerservices.com/topic/sales-motivation)
- [Automotive F&I Training](https://blog.vanguarddealerservices.com/topic/automotive-fi-training)
- [Dealership Profits](https://blog.vanguarddealerservices.com/topic/dealership-profits)
- [Social Media](https://blog.vanguarddealerservices.com/topic/social-media)
- [dealership best practices](https://blog.vanguarddealerservices.com/topic/dealership-best-practices)
- [customer experience](https://blog.vanguarddealerservices.com/topic/customer-experience)
- [Dealership Social Media](https://blog.vanguarddealerservices.com/topic/dealership-social-media)
- [F&I Products](https://blog.vanguarddealerservices.com/topic/fi-products)
- [Finance & Insurance](https://blog.vanguarddealerservices.com/topic/finance-insurance)
- [Dealer-Owned Reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance)
- [Lifelong Customers](https://blog.vanguarddealerservices.com/topic/lifelong-customers)
- [Dealership Training](https://blog.vanguarddealerservices.com/topic/dealership-training)
- [Automotive dealership compliance](https://blog.vanguarddealerservices.com/topic/automotive-dealership-compliance)
- [Finance and Insurance](https://blog.vanguarddealerservices.com/topic/finance-and-insurance)
- [Sales Department](https://blog.vanguarddealerservices.com/topic/sales-department)
- [Brand Awareness](https://blog.vanguarddealerservices.com/topic/brand-awareness)
- [Dealership Products](https://blog.vanguarddealerservices.com/topic/dealership-products)
- [Dealership Success](https://blog.vanguarddealerservices.com/topic/dealership-success)
- [reinsurance](https://blog.vanguarddealerservices.com/topic/reinsurance)
- [training](https://blog.vanguarddealerservices.com/topic/training)
- [Customer Satisfaction](https://blog.vanguarddealerservices.com/topic/customer-satisfaction)
- [Dealer-Owned Reinsurance Company](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance-company)
- [Automotive Marketing](https://blog.vanguarddealerservices.com/topic/automotive-marketing)
- [Dealer Compliance](https://blog.vanguarddealerservices.com/topic/dealer-compliance)
- [dealer audits](https://blog.vanguarddealerservices.com/topic/dealer-audits)
- [employees](https://blog.vanguarddealerservices.com/topic/employees)
- [vehicle service agreements](https://blog.vanguarddealerservices.com/topic/vehicle-service-agreements)
- [Automotive Industry](https://blog.vanguarddealerservices.com/topic/automotive-industry)
- [Fill-in F&I Specialists](https://blog.vanguarddealerservices.com/topic/fill-in-fi-specialists)
- [Vehicle Service Contract](https://blog.vanguarddealerservices.com/topic/vehicle-service-contract)
- [Automotive Management Training](https://blog.vanguarddealerservices.com/topic/automotive-management-training)
- [Automotive Trends](https://blog.vanguarddealerservices.com/topic/automotive-trends)
- [Hiring](https://blog.vanguarddealerservices.com/topic/hiring)
- [Service Drive](https://blog.vanguarddealerservices.com/topic/service-drive)
- [Business Managers](https://blog.vanguarddealerservices.com/topic/business-managers)
- [Communication](https://blog.vanguarddealerservices.com/topic/communication)
- [Dealership Online Sales](https://blog.vanguarddealerservices.com/topic/dealership-online-sales)
- [dealership branding](https://blog.vanguarddealerservices.com/topic/dealership-branding)
- [Auto Dealer Compliance Fines](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-fines)
- [Dealership Recruiting](https://blog.vanguarddealerservices.com/topic/dealership-recruiting)
- [Menu selling](https://blog.vanguarddealerservices.com/topic/menu-selling)
- [Dealership Brand](https://blog.vanguarddealerservices.com/topic/dealership-brand)
- [Dealership Trends](https://blog.vanguarddealerservices.com/topic/dealership-trends)
- [Digital Retailing](https://blog.vanguarddealerservices.com/topic/digital-retailing)
- [Electric Vehicles](https://blog.vanguarddealerservices.com/topic/electric-vehicles)
- [Online Reputation](https://blog.vanguarddealerservices.com/topic/online-reputation)
- [Service Agreement](https://blog.vanguarddealerservices.com/topic/service-agreement)
- [automotive finance and insurance training](https://blog.vanguarddealerservices.com/topic/automotive-finance-and-insurance-training)
- [Auto Dealer Compliance Issues](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-issues)
- [Compliance Training](https://blog.vanguarddealerservices.com/topic/compliance-training)
- [Dealership Management Training Program](https://blog.vanguarddealerservices.com/topic/dealership-management-training-program)
- [Dealership Partners](https://blog.vanguarddealerservices.com/topic/dealership-partners)
- [Dealership Process](https://blog.vanguarddealerservices.com/topic/dealership-process)
- [F&I Vendors](https://blog.vanguarddealerservices.com/topic/fi-vendors)
- [Sales Process](https://blog.vanguarddealerservices.com/topic/sales-process)
- [Automotive Business Manager Training](https://blog.vanguarddealerservices.com/topic/automotive-business-manager-training)
- [Car Technology](https://blog.vanguarddealerservices.com/topic/car-technology)
- [Deal Audits](https://blog.vanguarddealerservices.com/topic/deal-audits)
- [Dealer Equity Plan](https://blog.vanguarddealerservices.com/topic/dealer-equity-plan)
- [Dealer Equity programs](https://blog.vanguarddealerservices.com/topic/dealer-equity-programs)
- [Dealership Advertising](https://blog.vanguarddealerservices.com/topic/dealership-advertising)
- [Dealership Management](https://blog.vanguarddealerservices.com/topic/dealership-management)
- [Dealership Service](https://blog.vanguarddealerservices.com/topic/dealership-service)
- [Environmental Protection](https://blog.vanguarddealerservices.com/topic/environmental-protection)
- [GPS](https://blog.vanguarddealerservices.com/topic/gps)
- [OFAC](https://blog.vanguarddealerservices.com/topic/ofac)
- [Online Sales](https://blog.vanguarddealerservices.com/topic/online-sales)
- [Paintless Dent Repair](https://blog.vanguarddealerservices.com/topic/paintless-dent-repair)
- [Service Department](https://blog.vanguarddealerservices.com/topic/service-department)
- [Tire and Wheel Protection](https://blog.vanguarddealerservices.com/topic/tire-and-wheel-protection)
- [Used Car Dealers](https://blog.vanguarddealerservices.com/topic/used-car-dealers)
- [facebook ads](https://blog.vanguarddealerservices.com/topic/facebook-ads)
- [AI](https://blog.vanguarddealerservices.com/topic/ai)
- [Advertising](https://blog.vanguarddealerservices.com/topic/advertising)
- [Artificial Intelligence](https://blog.vanguarddealerservices.com/topic/artificial-intelligence)
- [Compensation Structures](https://blog.vanguarddealerservices.com/topic/compensation-structures)
- [Compliance Fines for Automotive Dealers](https://blog.vanguarddealerservices.com/topic/compliance-fines-for-automotive-dealers)
- [Dealership Market](https://blog.vanguarddealerservices.com/topic/dealership-market)
- [Dealership Marketing](https://blog.vanguarddealerservices.com/topic/dealership-marketing)
- [Dealership Menu](https://blog.vanguarddealerservices.com/topic/dealership-menu)
- [Dealership Pay Plans](https://blog.vanguarddealerservices.com/topic/dealership-pay-plans)
- [Dealership Reinsurance](https://blog.vanguarddealerservices.com/topic/dealership-reinsurance)
- [Dealership Staff](https://blog.vanguarddealerservices.com/topic/dealership-staff)
- [Dealership Team](https://blog.vanguarddealerservices.com/topic/dealership-team)
- [Employee Development](https://blog.vanguarddealerservices.com/topic/employee-development)
- [Expos](https://blog.vanguarddealerservices.com/topic/expos)
- [Extended Service Contract](https://blog.vanguarddealerservices.com/topic/extended-service-contract)
- [F&I Conferences](https://blog.vanguarddealerservices.com/topic/fi-conferences)
- [F&I Menu](https://blog.vanguarddealerservices.com/topic/fi-menu)
- [F&I Tradeshow](https://blog.vanguarddealerservices.com/topic/fi-tradeshow)
- [F&I expo](https://blog.vanguarddealerservices.com/topic/fi-expo)
- [GAP Reinsurance](https://blog.vanguarddealerservices.com/topic/gap-reinsurance)
- [Pay Plans](https://blog.vanguarddealerservices.com/topic/pay-plans)
- [Positive Attitude](https://blog.vanguarddealerservices.com/topic/positive-attitude)
- [Prepared Maintenance Programs](https://blog.vanguarddealerservices.com/topic/prepared-maintenance-programs)
- [Protection Products](https://blog.vanguarddealerservices.com/topic/protection-products)
- [Sales Training](https://blog.vanguarddealerservices.com/topic/sales-training)
- [Used Cars](https://blog.vanguarddealerservices.com/topic/used-cars)
- [VSC](https://blog.vanguarddealerservices.com/topic/vsc)
- [Women in Automotive](https://blog.vanguarddealerservices.com/topic/women-in-automotive)
- [dealer reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-reinsurance)
- [menus](https://blog.vanguarddealerservices.com/topic/menus)
- [red flags rule](https://blog.vanguarddealerservices.com/topic/red-flags-rule)
- [tradeshows](https://blog.vanguarddealerservices.com/topic/tradeshows)
- ["Wear and Tear"](https://blog.vanguarddealerservices.com/topic/wear-and-tear)
- [4th of July](https://blog.vanguarddealerservices.com/topic/4th-of-july)
- [Antimicrobial](https://blog.vanguarddealerservices.com/topic/antimicrobial)
- [Antimicrobial Solutions](https://blog.vanguarddealerservices.com/topic/antimicrobial-solutions)
- [Application Retention](https://blog.vanguarddealerservices.com/topic/application-retention)
- [Augmented Reality](https://blog.vanguarddealerservices.com/topic/augmented-reality)
- [Automotive Landscape](https://blog.vanguarddealerservices.com/topic/automotive-landscape)
- [Business Development Centers](https://blog.vanguarddealerservices.com/topic/business-development-centers)
- [Chargebacks](https://blog.vanguarddealerservices.com/topic/chargebacks)
- [Competitive Advantage](https://blog.vanguarddealerservices.com/topic/competitive-advantage)
- [Customer Objections](https://blog.vanguarddealerservices.com/topic/customer-objections)
- [Customer Trends](https://blog.vanguarddealerservices.com/topic/customer-trends)
- [Dealership AI](https://blog.vanguarddealerservices.com/topic/dealership-ai)
- [Dealership Administrators](https://blog.vanguarddealerservices.com/topic/dealership-administrators)
- [Dealership Consulting](https://blog.vanguarddealerservices.com/topic/dealership-consulting)
- [Dealership Finance Manager](https://blog.vanguarddealerservices.com/topic/dealership-finance-manager)
- [Dealership Onboarding](https://blog.vanguarddealerservices.com/topic/dealership-onboarding)
- [Dealership Reputation](https://blog.vanguarddealerservices.com/topic/dealership-reputation)
- [Dealership Safety](https://blog.vanguarddealerservices.com/topic/dealership-safety)
- [Direct to Consumer](https://blog.vanguarddealerservices.com/topic/direct-to-consumer)
- [EVs](https://blog.vanguarddealerservices.com/topic/evs)
- [Employee Retention](https://blog.vanguarddealerservices.com/topic/employee-retention)
- [F&I Agency](https://blog.vanguarddealerservices.com/topic/fi-agency)
- [F&I Partners](https://blog.vanguarddealerservices.com/topic/fi-partners)
- [FTC](https://blog.vanguarddealerservices.com/topic/ftc)
- [Facebook Solutions](https://blog.vanguarddealerservices.com/topic/facebook-solutions)
- [Fixed Ops](https://blog.vanguarddealerservices.com/topic/fixed-ops)
- [In-house Products](https://blog.vanguarddealerservices.com/topic/in-house-products)
- [Inflation](https://blog.vanguarddealerservices.com/topic/inflation)
- [Instant Live Video Calls](https://blog.vanguarddealerservices.com/topic/instant-live-video-calls)
- [Insurance Products](https://blog.vanguarddealerservices.com/topic/insurance-products)
- [Internal Recruiting](https://blog.vanguarddealerservices.com/topic/internal-recruiting)
- [Key Replacement](https://blog.vanguarddealerservices.com/topic/key-replacement)
- [Leasing Customers](https://blog.vanguarddealerservices.com/topic/leasing-customers)
- [Lenders](https://blog.vanguarddealerservices.com/topic/lenders)
- [Limited Warranty](https://blog.vanguarddealerservices.com/topic/limited-warranty)
- [Monroney Label](https://blog.vanguarddealerservices.com/topic/monroney-label)
- [New and Used Car Dealers](https://blog.vanguarddealerservices.com/topic/new-and-used-car-dealers)
- [OSHA](https://blog.vanguarddealerservices.com/topic/osha)
- [Onboarding Process](https://blog.vanguarddealerservices.com/topic/onboarding-process)
- [Post Pandemic](https://blog.vanguarddealerservices.com/topic/post-pandemic)
- [Product Bundles](https://blog.vanguarddealerservices.com/topic/product-bundles)
- [Product Packaging](https://blog.vanguarddealerservices.com/topic/product-packaging)
- [Profit Participation Programs](https://blog.vanguarddealerservices.com/topic/profit-participation-programs)
- [Promote From Within](https://blog.vanguarddealerservices.com/topic/promote-from-within)
- [RV F&I](https://blog.vanguarddealerservices.com/topic/rv-fi)
- [Remote Delivery](https://blog.vanguarddealerservices.com/topic/remote-delivery)
- [Roadside Assistance](https://blog.vanguarddealerservices.com/topic/roadside-assistance)
- [SEO](https://blog.vanguarddealerservices.com/topic/seo)
- [Safeguard Audits](https://blog.vanguarddealerservices.com/topic/safeguard-audits)
- [Talent Acquisition](https://blog.vanguarddealerservices.com/topic/talent-acquisition)
- [Third Brake Light Systems](https://blog.vanguarddealerservices.com/topic/third-brake-light-systems)
- [Tuition Discounts](https://blog.vanguarddealerservices.com/topic/tuition-discounts)
- [Vehicle Manufacturers](https://blog.vanguarddealerservices.com/topic/vehicle-manufacturers)
- [Vehicle safety](https://blog.vanguarddealerservices.com/topic/vehicle-safety)
- [Virtual Training](https://blog.vanguarddealerservices.com/topic/virtual-training)
- [dealership specific mobile app](https://blog.vanguarddealerservices.com/topic/dealership-specific-mobile-app)
- [self-development](https://blog.vanguarddealerservices.com/topic/self-development)
- [service agreements](https://blog.vanguarddealerservices.com/topic/service-agreements)

See All

### Follow Vanquard

- [LinkedIn](https://www.linkedin.com/company/vanguard-dealer-services/)
- [Facebook](https://www.facebook.com/vanguarddealerservices/)
- [Twitter](https://twitter.com/vanguarddealer)
- [Youtube](https://www.youtube.com/user/vanguarddealerserv)

![banner-bg](https://4247518.fs1.hubspotusercontent-na1.net/hub/4247518/hubfs/banner-bg.png?width=1680&height=1121&name=banner-bg.png)

# Knowledge powers your profits.

Our Road to ROI newsletter is a free resource with valuable advice and industry news - published every month. **Subscribe now and stay up to date on everything you need to improve your bottom line.**

![Footer Decor](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/decor/decor.png?width=548&height=665&name=decor.png)

###### Our Mission Statement

We are equally devoted to our clients, as well as our employees, and are driven by passion, integrity, and ingenuity.

Our service-oriented team works every day to empower our clients to both maximize their profitability and help them create customers for life.

[![Vanguard Dealer Services](https://blog.vanguarddealerservices.com/hs-fs/hubfs/logo.png?width=300&height=39&name=logo.png "Vanguard Dealer Services")](https://blog.vanguarddealerservices.com/)

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

[(973) 575-7171](tel:1-973-575-7171)

- [![facebook](https://blog.vanguarddealerservices.com/hubfs/facebook.svg)](https://www.facebook.com/vanguarddealerservices/)
- [![x-twitter](https://blog.vanguarddealerservices.com/hubfs/x-twitter.svg)](https://twitter.com/vanguarddealer)
- [![youtube](https://blog.vanguarddealerservices.com/hubfs/youtube.svg)](https://www.youtube.com/user/vanguarddealerserv)
- [![linkedin-in](https://blog.vanguarddealerservices.com/hubfs/linkedin-in.svg)](https://www.linkedin.com/company/1248174/)

© Copyright 2026 Vanguard Dealer Services, LLC, 30 Two Bridges Rd., Suite 240 Fairfield, NJ 07004