With customers preferring root canals and lines at the DMV over buying a car, Dealerships should be focusing more than ever on improving the customer experience. But when what the customer distrusts most are your F&I Department's policies and products, what can you do?

One of the most exciting things about the automotive industry is that it continually leads the way in the innovation and adaptation of some of the most advanced technologies in the world. Most noticeably, in the past few years the automotive industry has been incorporating key components found in ...

Potential customers have more car-buying options than ever before. How can you make your dealership outshine your competitors? Here's four easy ways to start.

Social media is everywhere these days. Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019. It's essential for your dealership to recognize the opportunity to promote your services on social media. This article on sproutsocial.com reports that "the ...

Customers may love your people, service, and cars, but you'd be hard pressed to find anyone who enjoys the hours long process of completing a purchase at the dealership. Speeding things up makes good sense as there's a mutual benefit; the more efficiently you can lead customers through sales and ...

Every dealership's goal is to have customers return again and again for repeat business. Here's the secret…actions, not words, show customers you appreciate their business.

Time to Give Customers the Technology Experience We know that many customers come with an internet full of knowledge once they are ready to purchase an automobile, and they want a quick, car-buying experience. Customers are wary of the F&I process, overwhelming information that consumes too ...

In any industry, one of the most crucial elements of a successful, expanding enterprise is that they have the best leaders. Great business managers play a significant role in helping organizations not just to achieve their objectives, but also exceed them. Successful dealership business managers ...

When it comes to creating content for a dealership’s social media, your options are endless! The very building you work out of has plenty of fresh content for your marketing manager to create from. Here are a few ways to take advantage of the great content that surrounds you.

Be Ready to Deliver Excellent Customer Service We all know that online technology allows most of your customers to arrive at your dealership lot already knowing the car, or cars, they are ready to test drive and negotiate for pricing. Not only are most of your customers prepared to see the car that ...