The success of any business, to some extent, depends on whether target customers are aware of its existence or not, which is why brand awareness is a critical factor of consideration. Dealerships can benefit a lot by promoting their brand to increase awareness, and one of the ways they can achieve ...

COVID-19 has disrupted many social norms that we used to take for granted. However, now we are beginning to see light at the end of the tunnel. Now that many states are allowing for the reopening of showrooms as well as sales departments and other key areas of a dealership, many dealerships will ...

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." These Abraham Lincoln words still vibrate in the minds of those who have sold themselves over to win. Every sales manager or any other business executive overseeing a sales team understands that preparation ...

Reopening your dealership after COVID-19 will not be quite as simple as returning to your normal business hours. Before reopening, establish a plan for continuing your online presence, redesigning your waiting room, and implementing new policies as needed to keep your customers safe in order to ...

Business practices are rapidly changing, as a result of the COVID-19 crisis. As Americans pull together, our country's industry leaders are working together to figure out how to reorganize and reshape business practices.

Clear communication is mandatory in good business. It's the foundation of proper customer service and acts as an indicator of whether or not the business is functioning as a cohesive unit. In automotive sales, a discrepancy between the sales desk and F&I will cost you customers and your ...

While this COVID-19 Pandemic seems to have put the world on halt, vehicle servicing is still needed on a daily basis. While many are home, as instructed, there are still those with Essential jobs where it’s crucial for them to get to work. Many of those people may struggle with deciding whether ...

With many people now staying indoors and traveling less, all eyes are on social media and other digital platforms. Since people are spending less time at bars and restaurants or malls and other shopping locations, they look to their phones and computers for engagement, news and entertainment.

Reinsurance is an agreement between two insurance companies. In this definition, the reinsurer is the second business and is responsible for clearing the claims that arise from the first insurance company.

It's easy to focus on sales efforts with your floor teams. After all, they're your first line of revenue generation. But it's also important to keep your finger on the pulse of your F&I teams as well. Up-selling in the back office can be just as lucrative to your bottom line. Today, we'll ...