When you run a dealership, you need to motivate and encourage your employees. Doing so will help them work hard and succeed. However, many employees struggled during the pandemic, so you may wonder how you can motivate them once the pandemic ends. We have three ideas to help you out.
Customers need a good reason to come back to your dealer shop. You can provide it by offering an excellent customer experience. Statistics show that 84% of businesses that improve customer experience get higher revenue. A fantastic experience when buying a new car, accessories, or servicing a vehicle can keep the customers coming back. Here are five tips on how to increase customer retention
It's never convenient for any business to be short-handed when employees are not able to show up for work. It's even harder when an employee resigns or quits on the spot. Having an on-call F&I Specialist to fill in during these emergencies can keep your dealership motoring with success.
Having the right team in a business is a sure path to success in any industry. If you run a dealership, you may have noticed a decline in staff motivation. This is natural, especially post-pandemic. Business has gone down for several industries. And everyone is holding tightly to what is left of their minds.
Most automotive dealerships would agree with the statement that within their establishment, it's their finance and insurance department that generates the most revenue per square foot. When a department is that mission critical, there is simply no room for gaps in its staffing, at any time. In short, every dealership must have F&I experts available during every hour they're open, or they risk losing potentially hundreds of thousands of dollars in sales. Fortunately, dealerships do have options available if they find themselves in sudden need of such a critical component of their business.
Imagine a solution where there are no barriers, with no time or money wasted on designing ads, defining targets, or managing ads for your dealership. Everything is ready to go, aligned to meet OEM specifications with your dealership customization, all promotions are available for you to pick and choose from, local targeting is in place and analytics are available for you to easily review.
A sudden vacancy in your business can be disruptive and damaging to your bottom line. It's always important to plan for such eventualities by finding ways to keep your business running until the vacancy is filled. And that's where fill-in F&I specialists come in.
Good marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- these all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is great customer reviews.
If you want to meet your sales goals, you are going to need more customers. That may sound logical, but it's not necessarily the case. According to recent findings, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.
A motivated sales force operates like one cohesive unit; all parts pull together to be effective, productive, and successful in achieving goals. On an individual level, motivation is tied up in our essential nature as humans to strive for excellence, personal growth, and a sense of purpose. Being motivated is linked to creativity, better relationships, and job satisfaction. Without motivation, we see a decline in wellbeing and an unwillingness to productively take on new challenges.