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Top Five Strategies to Improving Dealership Customer Retention

Posted by Vanguard Dealer Services on Jul 26, 2021 10:00:00 AM

Auto dealership owners need to focus on one key concern — providing excellent customer service that leads to retention. It is vital to do everything you can to transform first-time customers into lifelong clients.

Luckily, retaining a successful relationship with your current clients is easier and cheaper than obtaining new customers. Follow these top five strategies to improve your dealership's customer retention and boost sales.

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Topics: Customer Service, Lifelong Customers, Dealership Customers, Customer Retention

Why Your Dealership Needs a Fill-In F&I Specialist

Posted by Vanguard Dealer Services on Jul 19, 2021 11:00:00 AM

Have you ever had an employee miss work in your dealership? Whenever one of your employees fails to show up for work, your business is disrupted, and its bottom line gets damaged. 

Having the right person to stand in for the absent employee in such cases can help your dealership remain operational. A fill-in F&I specialist would come in handy in such situations. Keep reading to learn more about a fill-in F&I specialist and why your business needs such a specialist.

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Topics: F&I, F&I Managers, F&I Specialist, F&I Business Manager, Fill-in F&I Specialists

Increasing Customer Retention: Tips and Hacks for your Dealership

Posted by Vanguard Dealer Services on Jul 7, 2021 8:30:00 AM

For your dealership to be successful, you need to master the art of continuously attracting clients and ensuring customer loyalty. In fact, it is much easier to retain your customer base than to attract a new lot of clients. Additionally, various reports state that increasing your customer retention by 5% is likely to increase your profitability by 75%. This just further proves how vital customer retention is. So, how do you achieve this?

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Topics: Customer Service, Customer Retention, customer experience

Tips On How to Improve Your F&I Process with Customers

Posted by Vanguard Dealer Services on Jun 29, 2021 11:58:29 AM


For any business to thrive, the sales processes must be stellar, as should the customer experience. The secret lies with the F&I process. This process begins after the client commits verbally to buying an automobile. Therefore, it calls for a strong finance and insurance department tasked with implementing efficient F& I strategies since dealerships derive most of their profits from their F&I products. So how can you take your F&I process a notch higher?

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Topics: F&I, F&I Profits, F&I Process

How To Use Social Media To Help Brand Your Dealership?

Posted by Vanguard Dealer Services on Jun 14, 2021 12:12:53 PM

According to Statista, there were over 3.5 billion social media users worldwide in 2020. Forecasts indicate that the figure will increase significantly in the next decade. Most of the businesses have noted opportunities and are adjusting their marketing strategies accordingly.

Besides, the current pandemic has had an impact on changing purchase trends. Most clients are choosing to do research and purchase online. Automotive dealerships have to be active on social media channels and brand themselves properly to increase their success.

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Topics: Social Media, Brand Awareness, Dealership Social Media

Increasing Dealership Customer Retention

Posted by Vanguard Dealer Services on Jun 4, 2021 4:48:33 PM

Improving customer retention will ensure your dealership succeeds in the long run. Finding new customers is never as simple as it sounds, primarily due to the Covid-19 pandemic. You will end up spending a fortune on expenses such as advertising with a low likelihood of success.

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Topics: Lifelong Customers, Customer Retention

7 Top Qualities to Look for When Hiring an F&I Business Manager

Posted by Vanguard Dealer Services on May 24, 2021 4:49:36 PM

Looking to hire an F&I business manager for your dealership? Considering the critical role that the professional plays, it is important to pick a top performer for the position. Finding a good fit will go a long way in helping you improve customer service, increase customer satisfaction, and positively impact your bottom line. So, what qualities should you look for to ensure you hire the right person for the job?

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Topics: Business Managers, F&I Business Manager

Why Your Workers Matter More Than Your Strategy

Posted by Vanguard Dealer Services on May 17, 2021 11:37:15 AM

In the twenty-first century there has been an undeniable push toward digital advertising and selling. Now more than ever, car dealerships and businesses are attempting to rely on methods that can reach people from afar, as so many individuals are being cautious with their interactions. In truth, undesirable sales figures can be partially attributed to salespeople. A proper sales team, with true sellers who have been trained correctly, can make all the difference when it comes to selling product. The best way to increase sales and success in your car dealership is to focus on your workers.

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Topics: training, Dealership Employees, employees

How to Increase Customer Retention Rates in Your Dealership

Posted by Vanguard Dealer Services on May 10, 2021 9:30:00 AM

Management of customer retention rates is one of the key pillars of successful dealership. Great research from Harvard Business School details that a 5 % increase in customer retention rate significantly improves the business profit from 25% to 95%. Also, the fact that it is five times more difficult to acquire new customers extends the need to have customer retention strategies. Therefore, mastering the art of customer retention is an imperative undertaking in dealerships. How then can you do this?

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Topics: Customer Service, Customer Retention, customer experience

Why Your Team Matters More Than Your Sales Strategy

Posted by Vanguard Dealer Services on Apr 12, 2021 4:02:25 PM

Many car dealerships tend to focus most of their attention on marketing strategies. They implement quality digital strategies to build a brand, boost sales, and gain an edge over their peers. However, some fail to realize that their salespeople are the linchpin of a successful automobile dealership.

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Topics: Dealership Employees, Sales Motivation, Sales Department, employees

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