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The Road to ROI with F&I

Your F&I department is a key influencer on your Parts & Sales business. Every department at a vehicle dealership depends primarily on an unpredictable flow of new and returning customers to make revenue quotas, but the sale of an F&I department product is a predictable opportunity to ...

Running a car dealership is one of the most challenging careers, because you never know whether a customer will go to a competitor in the blink of an eye. You have to know what your customers want ahead of time if you want them coming back after buying or leasing a car, or just thinking about it.

From the moment your customers drive on your lot to the time they leave--and even after--they are measuring your sincerity, personal interest, and level of commitment to their satisfaction. Bright displays and shiny vehicles are part of the appeal, but personalizing your customers' experiences ...

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