Running a dealership is not as easy as people on the outside may think. The profit margins aren't always high, but the competition is, which means that customer retention can be difficult, especially when they are looking for the lowest price every time. These five strategies will increase customer ...

The automotive dealership has several state and federal laws that it must obey. These laws are intended to protect employees and consumers from questionable practices. Compliance with these laws is important for your business to avoid steep fines and penalties. Failure to comply can also cause huge ...

It's a fact that happy customers spend more than unsatisfied customers and tend to come back. It only makes sense to better the customer experience as a marketing technique. Customers often describe the F&I process as their least favorite when it comes to buying a car. Here are four ways to ...

As the automotive industry enters a post-pandemic business landscape, dealerships must capitalize on opportunities from in-person F&I conferences to remain competitive. Principals and their finance and insurance teams can use the following guidelines to maximize the many networking, educational ...

Social media is the new marketing and branding solution for many companies. About 90% of marketers said that social media provided exposure to their company. Spending as little as 6 hours a day can mean more sales, traffic, and recognition for your business. The benefits of using social media for ...

Satisfied customers spend a lot compared to unsatisfied customers. Therefore, the easiest way to increase sales is by increasing your customers' satisfaction. Business entities are looking for ways to improve their sales processes and customer experience.

The global automotive industry has been hit hard by the Covid-19 pandemic. Considering that it can cost up to five times more to acquire a new customer than to keep an existing one, it is important that dealerships do everything they can to turn first-time customers into lifelong clients. Keeping ...

As an automotive dealer in the US, you must be conversant with consumer protection regulations, federal and state laws. The Federal Consumer Leasing Act, Truth in Lending Act, Fair Credit Reporting Act, and Gramm-Leach-Bliley Act are but a few examples. Any breach of these legislations will see you ...

Satisfied customers spend a lot compared to unsatisfied customers. Therefore, the easiest way to increase sales is by increasing your customers' satisfaction. Business entities are looking for ways to improve their sales processes and customer experience.

Every so often, you'll hear about a customer who just purchased their umpteenth car from the same dealership. Chances are, if you read the story, the customer was overly impressed with their first purchase experience that coming back was easy. So how can you make the same experience a reality for ...