---
title: Strategies for Building Customer Loyalty at Your Dealership- Part 2
description: Utilizing technology is another important way to build customer loyalty. The dealership should make sure to take advantage of technology to help...
image: https://blog.vanguarddealerservices.com/hubfs/Customer-Retention-Jan20-1200.jpg
---

Your partner for profits!

![Phone Icon](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/icons/phone.png?width=16&height=16&name=phone.png) [(973) 575-7171](tel:1-973-575-7171)

[![blog-logo](https://blog.vanguarddealerservices.com/hs-fs/hubfs/blog-logo.png?width=300&height=50&name=blog-logo.png "blog-logo")](https://blog.vanguarddealerservices.com/)

Open

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

![](https://blog.vanguarddealerservices.com/hubfs/Customer-Retention-Jan20-1200.jpg)

January 23, 2023

# Strategies for Building Customer Loyalty at Your Dealership- Part 2

![Customer-Retention-Jan20-1400](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Customer-Retention-Jan20-1400.jpg?width=1400&height=930&name=Customer-Retention-Jan20-1400.jpg)

We're continuing our strategies for building customer retention and loyalty. Use these strategies in your efforts to build your customer base.

Utilize Technology to Help Retain Customers

Utilizing technology is another important way to build customer loyalty. The dealership should make sure to take advantage of technology to help customers. This includes offering online services such as booking, payment processing, and customer communication.

The dealership should also use technology to stay connected with customers. This includes using social media to keep customers informed about any new services or promotions that may be available. The dealership should also use email to keep customers informed about any updates or changes that may occur. This will help to ensure that customers are always aware of what is happening at the dealership.

Implement a Rewards System

Implementing a rewards system is another important way to build customer loyalty. The dealership should make sure to reward customers for their loyalty. This can include offering discounts on services or products, offering customers free services or products, or offering loyalty programs.

The dealership should also provide customers with rewards that can be used in the future. This can include offering customers points or credits that can be used to purchase services or products in the future. This will help to encourage customers to continue to purchase from the dealership.

Finally, the dealership should send regular emails or newsletters to customers informing them of rewards or loyalty programs. This will help ensure that customers are aware of any rewards they may be eligible for and will help create a sense of loyalty.

Invest in Customer Service

Investing in customer service is another important way to build customer loyalty. The dealership should make sure to provide customers with a high-quality customer service experience. This includes offering knowledgeable and friendly staff, providing customers with timely responses to inquiries, and providing customers with a range of services to choose from.

The dealership should also make sure to provide customers with a personalized experience. This includes using data to tailor services and promotions to individual customers. This will help to ensure that customers feel valued and appreciated.

Leverage Social Media

Using social media is another important way to build customer loyalty. The dealership should use social media to stay connected with customers and keep them informed about any new services or promotions that may be available. The dealership should also use social media to respond to customer inquiries or concerns promptly.

The dealership should also use social media to create a sense of community. This includes engaging with customers through posts and comments, answering questions, and offering advice. This will help to create a strong relationship between the dealership and customers and will help to create a loyal customer base.

Finally, the dealership should use social media to provide customers with a personalized experience. This includes using data to tailor services and promotions to individual customers. This will help to ensure that customers feel valued and appreciated.

Strategies to Keep Customers Coming Back

Customer retention is key to the success of any dealership. Keeping customers returning to your store is key to creating a successful business. With that in mind, here are the strategies discussed so you can build customer loyalty at your dealership:

- Create a welcoming environment.
- Set expectations for the customer.
- Be transparent throughout the whole process.
- Stay connected with customers after the sale.
- Utilize technology to help retain customers.
- Implement a rewards system.
- Invest in customer service.
- Leverage social media.

By using these strategies, dealerships can create a loyal customer base and increase the chances of customers returning to the store.

[Contact us](https://www.vanguarddealerservices.com/contact-us/) if you need help with customer retention strategies for your dealership. Our team of experts can provide you with the tools and resources you need to build customer loyalty at your dealership.

#### Related Posts

[![](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Service-Drive-Tech-1200.jpg?width=352&name=Service-Drive-Tech-1200.jpg)](https://blog.vanguarddealerservices.com/technologys-role-in-the-service-department)

##### [Technology’s Role in the Service Department](https://blog.vanguarddealerservices.com/technologys-role-in-the-service-department)

[![](https://blog.vanguarddealerservices.com/hs-fs/hubfs/GettyImages-1304606827-1200.jpg?width=352&name=GettyImages-1304606827-1200.jpg)](https://blog.vanguarddealerservices.com/transforming-service-excellence-harnessing-technology-for-seamless-customer-satisfaction)

##### [Harnessing Technology for Seamless Customer Satisfaction](https://blog.vanguarddealerservices.com/transforming-service-excellence-harnessing-technology-for-seamless-customer-satisfaction)

Search

### Recent Posts

- [Reinsurance Reimagined: Building Long-Term Wealth Through the Right Structure](https://blog.vanguarddealerservices.com/reinsurance-reimagined-building-long-term-wealth-through-the-right-structure)
- [Desking and F&I: Breaking Down Silos to Boost PVR and CSI](https://blog.vanguarddealerservices.com/desking-and-fi-breaking-down-silos-to-boost-pvr-and-csi)
- [F&I for Fixed Ops: Introducing Products Through the Service Drive](https://blog.vanguarddealerservices.com/fi-for-fixed-ops-introducing-products-through-the-service-drive)

### Posts by Topic

- [Dealership Strategy](https://blog.vanguarddealerservices.com/topic/dealership-strategy)
- [F&I](https://blog.vanguarddealerservices.com/topic/fi)
- [Dealership Sales](https://blog.vanguarddealerservices.com/topic/dealership-sales)
- [Dealership Employees](https://blog.vanguarddealerservices.com/topic/dealership-employees)
- [Dealership Customers](https://blog.vanguarddealerservices.com/topic/dealership-customers)
- [F&I Process](https://blog.vanguarddealerservices.com/topic/fi-process)
- [Customer Retention](https://blog.vanguarddealerservices.com/topic/customer-retention)
- [Dealership Solutions](https://blog.vanguarddealerservices.com/topic/dealership-solutions)
- [F&I Managers](https://blog.vanguarddealerservices.com/topic/fi-managers)
- [dealership compliance](https://blog.vanguarddealerservices.com/topic/dealership-compliance)
- [compliance](https://blog.vanguarddealerservices.com/topic/compliance)
- [Customer Service](https://blog.vanguarddealerservices.com/topic/customer-service)
- [F&I Compliance](https://blog.vanguarddealerservices.com/topic/fi-compliance)
- [Dealership Operations](https://blog.vanguarddealerservices.com/topic/dealership-operations)
- [F&I Business Manager](https://blog.vanguarddealerservices.com/topic/fi-business-manager)
- [F&I Profits](https://blog.vanguarddealerservices.com/topic/fi-profits)
- [F&I Specialist](https://blog.vanguarddealerservices.com/topic/fi-specialist)
- [Sales Motivation](https://blog.vanguarddealerservices.com/topic/sales-motivation)
- [Automotive F&I Training](https://blog.vanguarddealerservices.com/topic/automotive-fi-training)
- [Dealership Profits](https://blog.vanguarddealerservices.com/topic/dealership-profits)
- [Social Media](https://blog.vanguarddealerservices.com/topic/social-media)
- [dealership best practices](https://blog.vanguarddealerservices.com/topic/dealership-best-practices)
- [customer experience](https://blog.vanguarddealerservices.com/topic/customer-experience)
- [Dealership Social Media](https://blog.vanguarddealerservices.com/topic/dealership-social-media)
- [F&I Products](https://blog.vanguarddealerservices.com/topic/fi-products)
- [Finance & Insurance](https://blog.vanguarddealerservices.com/topic/finance-insurance)
- [Dealer-Owned Reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance)
- [Lifelong Customers](https://blog.vanguarddealerservices.com/topic/lifelong-customers)
- [Dealership Training](https://blog.vanguarddealerservices.com/topic/dealership-training)
- [Automotive dealership compliance](https://blog.vanguarddealerservices.com/topic/automotive-dealership-compliance)
- [Finance and Insurance](https://blog.vanguarddealerservices.com/topic/finance-and-insurance)
- [Sales Department](https://blog.vanguarddealerservices.com/topic/sales-department)
- [Brand Awareness](https://blog.vanguarddealerservices.com/topic/brand-awareness)
- [Dealership Products](https://blog.vanguarddealerservices.com/topic/dealership-products)
- [Dealership Success](https://blog.vanguarddealerservices.com/topic/dealership-success)
- [reinsurance](https://blog.vanguarddealerservices.com/topic/reinsurance)
- [training](https://blog.vanguarddealerservices.com/topic/training)
- [Customer Satisfaction](https://blog.vanguarddealerservices.com/topic/customer-satisfaction)
- [Dealer-Owned Reinsurance Company](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance-company)
- [Automotive Marketing](https://blog.vanguarddealerservices.com/topic/automotive-marketing)
- [Dealer Compliance](https://blog.vanguarddealerservices.com/topic/dealer-compliance)
- [dealer audits](https://blog.vanguarddealerservices.com/topic/dealer-audits)
- [employees](https://blog.vanguarddealerservices.com/topic/employees)
- [vehicle service agreements](https://blog.vanguarddealerservices.com/topic/vehicle-service-agreements)
- [Automotive Industry](https://blog.vanguarddealerservices.com/topic/automotive-industry)
- [Fill-in F&I Specialists](https://blog.vanguarddealerservices.com/topic/fill-in-fi-specialists)
- [Vehicle Service Contract](https://blog.vanguarddealerservices.com/topic/vehicle-service-contract)
- [Automotive Management Training](https://blog.vanguarddealerservices.com/topic/automotive-management-training)
- [Automotive Trends](https://blog.vanguarddealerservices.com/topic/automotive-trends)
- [Hiring](https://blog.vanguarddealerservices.com/topic/hiring)
- [Service Drive](https://blog.vanguarddealerservices.com/topic/service-drive)
- [Business Managers](https://blog.vanguarddealerservices.com/topic/business-managers)
- [Communication](https://blog.vanguarddealerservices.com/topic/communication)
- [Dealership Online Sales](https://blog.vanguarddealerservices.com/topic/dealership-online-sales)
- [dealership branding](https://blog.vanguarddealerservices.com/topic/dealership-branding)
- [Auto Dealer Compliance Fines](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-fines)
- [Dealership Recruiting](https://blog.vanguarddealerservices.com/topic/dealership-recruiting)
- [Menu selling](https://blog.vanguarddealerservices.com/topic/menu-selling)
- [Dealership Brand](https://blog.vanguarddealerservices.com/topic/dealership-brand)
- [Dealership Trends](https://blog.vanguarddealerservices.com/topic/dealership-trends)
- [Digital Retailing](https://blog.vanguarddealerservices.com/topic/digital-retailing)
- [Electric Vehicles](https://blog.vanguarddealerservices.com/topic/electric-vehicles)
- [Online Reputation](https://blog.vanguarddealerservices.com/topic/online-reputation)
- [Service Agreement](https://blog.vanguarddealerservices.com/topic/service-agreement)
- [automotive finance and insurance training](https://blog.vanguarddealerservices.com/topic/automotive-finance-and-insurance-training)
- [Auto Dealer Compliance Issues](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-issues)
- [Compliance Training](https://blog.vanguarddealerservices.com/topic/compliance-training)
- [Dealership Management Training Program](https://blog.vanguarddealerservices.com/topic/dealership-management-training-program)
- [Dealership Partners](https://blog.vanguarddealerservices.com/topic/dealership-partners)
- [Dealership Process](https://blog.vanguarddealerservices.com/topic/dealership-process)
- [F&I Vendors](https://blog.vanguarddealerservices.com/topic/fi-vendors)
- [Sales Process](https://blog.vanguarddealerservices.com/topic/sales-process)
- [Automotive Business Manager Training](https://blog.vanguarddealerservices.com/topic/automotive-business-manager-training)
- [Car Technology](https://blog.vanguarddealerservices.com/topic/car-technology)
- [Deal Audits](https://blog.vanguarddealerservices.com/topic/deal-audits)
- [Dealer Equity Plan](https://blog.vanguarddealerservices.com/topic/dealer-equity-plan)
- [Dealer Equity programs](https://blog.vanguarddealerservices.com/topic/dealer-equity-programs)
- [Dealership Advertising](https://blog.vanguarddealerservices.com/topic/dealership-advertising)
- [Dealership Management](https://blog.vanguarddealerservices.com/topic/dealership-management)
- [Dealership Service](https://blog.vanguarddealerservices.com/topic/dealership-service)
- [Environmental Protection](https://blog.vanguarddealerservices.com/topic/environmental-protection)
- [GPS](https://blog.vanguarddealerservices.com/topic/gps)
- [OFAC](https://blog.vanguarddealerservices.com/topic/ofac)
- [Online Sales](https://blog.vanguarddealerservices.com/topic/online-sales)
- [Paintless Dent Repair](https://blog.vanguarddealerservices.com/topic/paintless-dent-repair)
- [Service Department](https://blog.vanguarddealerservices.com/topic/service-department)
- [Tire and Wheel Protection](https://blog.vanguarddealerservices.com/topic/tire-and-wheel-protection)
- [Used Car Dealers](https://blog.vanguarddealerservices.com/topic/used-car-dealers)
- [facebook ads](https://blog.vanguarddealerservices.com/topic/facebook-ads)
- [AI](https://blog.vanguarddealerservices.com/topic/ai)
- [Advertising](https://blog.vanguarddealerservices.com/topic/advertising)
- [Artificial Intelligence](https://blog.vanguarddealerservices.com/topic/artificial-intelligence)
- [Compensation Structures](https://blog.vanguarddealerservices.com/topic/compensation-structures)
- [Compliance Fines for Automotive Dealers](https://blog.vanguarddealerservices.com/topic/compliance-fines-for-automotive-dealers)
- [Dealership Market](https://blog.vanguarddealerservices.com/topic/dealership-market)
- [Dealership Marketing](https://blog.vanguarddealerservices.com/topic/dealership-marketing)
- [Dealership Menu](https://blog.vanguarddealerservices.com/topic/dealership-menu)
- [Dealership Pay Plans](https://blog.vanguarddealerservices.com/topic/dealership-pay-plans)
- [Dealership Reinsurance](https://blog.vanguarddealerservices.com/topic/dealership-reinsurance)
- [Dealership Staff](https://blog.vanguarddealerservices.com/topic/dealership-staff)
- [Dealership Team](https://blog.vanguarddealerservices.com/topic/dealership-team)
- [Employee Development](https://blog.vanguarddealerservices.com/topic/employee-development)
- [Expos](https://blog.vanguarddealerservices.com/topic/expos)
- [Extended Service Contract](https://blog.vanguarddealerservices.com/topic/extended-service-contract)
- [F&I Conferences](https://blog.vanguarddealerservices.com/topic/fi-conferences)
- [F&I Menu](https://blog.vanguarddealerservices.com/topic/fi-menu)
- [F&I Tradeshow](https://blog.vanguarddealerservices.com/topic/fi-tradeshow)
- [F&I expo](https://blog.vanguarddealerservices.com/topic/fi-expo)
- [GAP Reinsurance](https://blog.vanguarddealerservices.com/topic/gap-reinsurance)
- [Pay Plans](https://blog.vanguarddealerservices.com/topic/pay-plans)
- [Positive Attitude](https://blog.vanguarddealerservices.com/topic/positive-attitude)
- [Prepared Maintenance Programs](https://blog.vanguarddealerservices.com/topic/prepared-maintenance-programs)
- [Protection Products](https://blog.vanguarddealerservices.com/topic/protection-products)
- [Sales Training](https://blog.vanguarddealerservices.com/topic/sales-training)
- [Used Cars](https://blog.vanguarddealerservices.com/topic/used-cars)
- [VSC](https://blog.vanguarddealerservices.com/topic/vsc)
- [Women in Automotive](https://blog.vanguarddealerservices.com/topic/women-in-automotive)
- [dealer reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-reinsurance)
- [menus](https://blog.vanguarddealerservices.com/topic/menus)
- [red flags rule](https://blog.vanguarddealerservices.com/topic/red-flags-rule)
- [tradeshows](https://blog.vanguarddealerservices.com/topic/tradeshows)
- ["Wear and Tear"](https://blog.vanguarddealerservices.com/topic/wear-and-tear)
- [4th of July](https://blog.vanguarddealerservices.com/topic/4th-of-july)
- [Antimicrobial](https://blog.vanguarddealerservices.com/topic/antimicrobial)
- [Antimicrobial Solutions](https://blog.vanguarddealerservices.com/topic/antimicrobial-solutions)
- [Application Retention](https://blog.vanguarddealerservices.com/topic/application-retention)
- [Augmented Reality](https://blog.vanguarddealerservices.com/topic/augmented-reality)
- [Automotive Landscape](https://blog.vanguarddealerservices.com/topic/automotive-landscape)
- [Business Development Centers](https://blog.vanguarddealerservices.com/topic/business-development-centers)
- [Chargebacks](https://blog.vanguarddealerservices.com/topic/chargebacks)
- [Competitive Advantage](https://blog.vanguarddealerservices.com/topic/competitive-advantage)
- [Customer Objections](https://blog.vanguarddealerservices.com/topic/customer-objections)
- [Customer Trends](https://blog.vanguarddealerservices.com/topic/customer-trends)
- [Dealership AI](https://blog.vanguarddealerservices.com/topic/dealership-ai)
- [Dealership Administrators](https://blog.vanguarddealerservices.com/topic/dealership-administrators)
- [Dealership Consulting](https://blog.vanguarddealerservices.com/topic/dealership-consulting)
- [Dealership Finance Manager](https://blog.vanguarddealerservices.com/topic/dealership-finance-manager)
- [Dealership Onboarding](https://blog.vanguarddealerservices.com/topic/dealership-onboarding)
- [Dealership Reputation](https://blog.vanguarddealerservices.com/topic/dealership-reputation)
- [Dealership Safety](https://blog.vanguarddealerservices.com/topic/dealership-safety)
- [Direct to Consumer](https://blog.vanguarddealerservices.com/topic/direct-to-consumer)
- [EVs](https://blog.vanguarddealerservices.com/topic/evs)
- [Employee Retention](https://blog.vanguarddealerservices.com/topic/employee-retention)
- [F&I Agency](https://blog.vanguarddealerservices.com/topic/fi-agency)
- [F&I Partners](https://blog.vanguarddealerservices.com/topic/fi-partners)
- [FTC](https://blog.vanguarddealerservices.com/topic/ftc)
- [Facebook Solutions](https://blog.vanguarddealerservices.com/topic/facebook-solutions)
- [Fixed Ops](https://blog.vanguarddealerservices.com/topic/fixed-ops)
- [In-house Products](https://blog.vanguarddealerservices.com/topic/in-house-products)
- [Inflation](https://blog.vanguarddealerservices.com/topic/inflation)
- [Instant Live Video Calls](https://blog.vanguarddealerservices.com/topic/instant-live-video-calls)
- [Insurance Products](https://blog.vanguarddealerservices.com/topic/insurance-products)
- [Internal Recruiting](https://blog.vanguarddealerservices.com/topic/internal-recruiting)
- [Key Replacement](https://blog.vanguarddealerservices.com/topic/key-replacement)
- [Leasing Customers](https://blog.vanguarddealerservices.com/topic/leasing-customers)
- [Lenders](https://blog.vanguarddealerservices.com/topic/lenders)
- [Limited Warranty](https://blog.vanguarddealerservices.com/topic/limited-warranty)
- [Monroney Label](https://blog.vanguarddealerservices.com/topic/monroney-label)
- [New and Used Car Dealers](https://blog.vanguarddealerservices.com/topic/new-and-used-car-dealers)
- [OSHA](https://blog.vanguarddealerservices.com/topic/osha)
- [Onboarding Process](https://blog.vanguarddealerservices.com/topic/onboarding-process)
- [Post Pandemic](https://blog.vanguarddealerservices.com/topic/post-pandemic)
- [Product Bundles](https://blog.vanguarddealerservices.com/topic/product-bundles)
- [Product Packaging](https://blog.vanguarddealerservices.com/topic/product-packaging)
- [Profit Participation Programs](https://blog.vanguarddealerservices.com/topic/profit-participation-programs)
- [Promote From Within](https://blog.vanguarddealerservices.com/topic/promote-from-within)
- [RV F&I](https://blog.vanguarddealerservices.com/topic/rv-fi)
- [Remote Delivery](https://blog.vanguarddealerservices.com/topic/remote-delivery)
- [Roadside Assistance](https://blog.vanguarddealerservices.com/topic/roadside-assistance)
- [SEO](https://blog.vanguarddealerservices.com/topic/seo)
- [Safeguard Audits](https://blog.vanguarddealerservices.com/topic/safeguard-audits)
- [Talent Acquisition](https://blog.vanguarddealerservices.com/topic/talent-acquisition)
- [Third Brake Light Systems](https://blog.vanguarddealerservices.com/topic/third-brake-light-systems)
- [Tuition Discounts](https://blog.vanguarddealerservices.com/topic/tuition-discounts)
- [Vehicle Manufacturers](https://blog.vanguarddealerservices.com/topic/vehicle-manufacturers)
- [Vehicle safety](https://blog.vanguarddealerservices.com/topic/vehicle-safety)
- [Virtual Training](https://blog.vanguarddealerservices.com/topic/virtual-training)
- [dealership specific mobile app](https://blog.vanguarddealerservices.com/topic/dealership-specific-mobile-app)
- [self-development](https://blog.vanguarddealerservices.com/topic/self-development)
- [service agreements](https://blog.vanguarddealerservices.com/topic/service-agreements)

See All

### Follow Vanquard

- [LinkedIn](https://www.linkedin.com/company/vanguard-dealer-services/)
- [Facebook](https://www.facebook.com/vanguarddealerservices/)
- [Twitter](https://twitter.com/vanguarddealer)
- [Youtube](https://www.youtube.com/user/vanguarddealerserv)

![banner-bg](https://4247518.fs1.hubspotusercontent-na1.net/hub/4247518/hubfs/banner-bg.png?width=1680&height=1121&name=banner-bg.png)

# Knowledge powers your profits.

Our Road to ROI newsletter is a free resource with valuable advice and industry news - published every month. **Subscribe now and stay up to date on everything you need to improve your bottom line.**

![Footer Decor](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/decor/decor.png?width=548&height=665&name=decor.png)

###### Our Mission Statement

We are equally devoted to our clients, as well as our employees, and are driven by passion, integrity, and ingenuity.

Our service-oriented team works every day to empower our clients to both maximize their profitability and help them create customers for life.

[![Vanguard Dealer Services](https://blog.vanguarddealerservices.com/hs-fs/hubfs/logo.png?width=300&height=39&name=logo.png "Vanguard Dealer Services")](https://blog.vanguarddealerservices.com/)

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

[(973) 575-7171](tel:1-973-575-7171)

- [![facebook](https://blog.vanguarddealerservices.com/hubfs/facebook.svg)](https://www.facebook.com/vanguarddealerservices/)
- [![x-twitter](https://blog.vanguarddealerservices.com/hubfs/x-twitter.svg)](https://twitter.com/vanguarddealer)
- [![youtube](https://blog.vanguarddealerservices.com/hubfs/youtube.svg)](https://www.youtube.com/user/vanguarddealerserv)
- [![linkedin-in](https://blog.vanguarddealerservices.com/hubfs/linkedin-in.svg)](https://www.linkedin.com/company/1248174/)

© Copyright 2026 Vanguard Dealer Services, LLC, 30 Two Bridges Rd., Suite 240 Fairfield, NJ 07004