Be Ready to Deliver Excellent Customer Service We all know that online technology allows most of your customers to arrive at your dealership lot already knowing the car, or cars, they are ready to test drive and negotiate for pricing. Not only are most of your customers prepared to see the car that ...

Every dealership's goal is to have customers return again and again for repeat business. Here's the secret... Customer Services.

Know What the Consumers are Learning Everything is on the internet, and many people are savvy, digital detectives. Before you can beat out the competition, be sure your sales team is familiar with what car buyers may be learning on their own. A perfect example is found on TheStreet.com.

Your sales team is the most important part of your dealership, they are what will set you apart from the other dealerships in the area. Keeping your sales team energetic and motivated is integral to your success. How can you keep them feeling enthusiastic even when times are tough? We want to share ...

It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers ...

Before a customer buys a car from your lot, they want to ensure that they are protected. Protection programs can give car buyers peace of mind as they walk out of your finance and insurance (F&I) office. They can leave worry free. But how important is providing protection for customers?

There is no shortage of automobile dealerships in any area of the country. The ability to have customers who return to your dealership, again and again, begins the moment they arrive. A sincere display of interest is the only way to create a relationship with any customer. The job of a salesperson ...