You see customers entering your dealership, and some buy cars while others don't. There are ways to get more customers in the door and improve your sell-through percentage. Your dealership has the vehicles people want in stock, but you are looking to increase your sales quota and grow your ...

Repeat business is the proverbial 'bird-in-hand.' Your current customers are fertile ground for cross-selling. It's your golden opportunity to wow them beyond belief. Take the initiative, know your customers and understand their needs. Do this and your long-standing customers will remain loyal and ...

Did you know that attracting a new customer is five times costlier than retaining an old one? Also, by increasing customer retention by only 5%, you can boost your profits by 25-95%. These statistics apply to all industries, including the automotive sector. Dealerships are increasingly realizing ...

Customer retention is vital to growing a dealership's business and profits. When a customer remains loyal throughout the life of a vehicle, it's a sign they trust a dealership.

Everyone in any industry that involves interaction with another human being can expect to, at some point, interact with an angry customer. This is no different at a dealership. Dealing with angry customers is a skill that employees and bosses should familiarize themselves with. Effectively handling ...

Car dealerships are faced with disadvantages in today's fast-paced market. The belief that car purchasing can be a painfully long process is based on many old traditions at car dealerships that persist today. Faster sales can be accomplished by improving in three different areas. Each of these ...

COMPETITION IS FIERCE With 2019's economy in full swing, consumers are out in force looking for great products and even better customer experiences. This is especially true for car dealerships as online markets pop up and offer the consumer the ease of car shopping from their couch.

With customers preferring root canals and lines at the DMV over buying a car, Dealerships should be focusing more than ever on improving the customer experience. But when what the customer distrusts most are your F&I Department's policies and products, what can you do?

Potential customers have more car-buying options than ever before. How can you make your dealership outshine your competitors? Here's four easy ways to start.

Every dealership's goal is to have customers return again and again for repeat business. Here's the secret…actions, not words, show customers you appreciate their business.