Before a customer buys a car from your lot, they want to ensure that they are protected. Protection programs can give car buyers peace of mind as they walk out of your finance and insurance (F&I) office. They can leave worry free. But how important is providing protection for customers?
There is no shortage of automobile dealerships in any area of the country. The ability to have customers who return to your dealership, again and again, begins the moment they arrive. A sincere display of interest is the only way to create a relationship with any customer. The job of a salesperson isn't to push a customer into the most convenient sale. It is to learn the customer's needs and find the vehicle and continued services to precisely meet these needs. These dealership solutions can help you provide customer service that will ensure continued visits and purchases in the future.
Topics: Customer Service
As the owner of an auto dealership, how long have you relied on insiders to give opinions about your team's customer service techniques? It's not always a smart idea to depend on internal analysis since bias is always apt to creep in.
Providing useful F&I products your leasing customers can use down the road (literally) should become a top priority for your dealership. While standard products are still recommended and used by the best dealerships, a lot more out-of-the-ordinary plans are starting to become more accessible.
Your F&I department is a key influencer on your Parts & Sales business. Every department at a vehicle dealership depends primarily on an unpredictable flow of new and returning customers to make revenue quotas, but the sale of an F&I department product is a predictable opportunity to generate additional Parts & Sales revenues.
Running a car dealership is one of the most challenging careers, because you never know whether a customer will go to a competitor in the blink of an eye. You have to know what your customers want ahead of time if you want them coming back after buying or leasing a car, or just thinking about it.
The chances for wear & tear in car leasing is greater than ever as more people depend on their vehicles for everything. Some of your leasing customers are perhaps business travelers or those who just want to travel for leisure. Even local drivers can end up experiencing wear on their cars faster than expected.
From the moment your customers drive on your lot to the time they leave--and even after--they are measuring your sincerity, personal interest, and level of commitment to their satisfaction. Bright displays and shiny vehicles are part of the appeal, but personalizing your customers' experiences makes the difference in a good dealership and a great one.
Developing a new sales team might sound overwhelming, though a lot of it is going to depend on proper training techniques and motivations.
The customers you're long used to catering to in your car dealership business are beginning to change. Many of your upcoming customers are Millennials, the ones turning anywhere from 18 to 33 years old.