The service drive at your dealership is not only a chance for customers to see your staff's professionalism, expertise, and friendliness, but can also be a wonderful sales opportunity. How can you improve sales in your service drive? Here are 3 suggestions that can help:
Motivation is undoubtedly among the most crucial ingredients of sustained success in sales over time. As the dealer principal or head of sales, you are charged with crafting plans and supervising junior staff in the department to reach the set objectives. So, how should you push the team to ensure they achieve the optimal performance? Let us explore.
When it comes to hiring within a dealership, finding someone brand new to your company isn’t the only way to go. You might find better candidates with the current staff in your dealership. Here are a few reasons why promoting from within your dealership might be a better way to “hire”.
Know What the Consumers are Learning
Everything is on the internet, and many people are savvy, digital detectives. Before you can beat out the competition, be sure your sales team is familiar with what car buyers may be learning on their own. A perfect example is found on TheStreet.com.
Topics: Customer Service
Can you believe it’s almost July already! The summer has just begun but it’ll fly by before you know it. That’s why you’ll want to ready your dealership staff before the 4th of July weekend hits. Here are a few tips to ensure that your Independence Day weekend goes smoothly.
The Automotive Industry has always leaned heavily on word-of-mouth. Everything from what car to buy to where someone should get their car services, we as vehicle owners have always preferred the suggestions of those who have already experienced it before us. So, where do we go for word-of-mouth in today’s digital world? Apps like Yelp, TripAdvisor, Facebook, and Google are some of the top places that come to mind. Here are a few ways to manage your dealership’s online reputation.
Your sales team is the most important part of your dealership, they are what will set you apart from the other dealerships in the area. Keeping your sales team energetic and motivated is integral to your success. How can you keep them feeling enthusiastic even when times are tough? We want to share some of the most important ways you can positively impact your sales team.
Poor, or even a lack of, communication between F&I and the sales desk can have a very negative effect on the bottom line of F&I. You might not realize the extent of the problem if you look at the dealership as a whole but studying each department in turn can reveal the truth. No matter how well the sales desk is doing, they're negatively impacting the dealership if they're inhibiting the F&I department from doing their jobs.
It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers coming back.
Pushing out the bottom line of your F&I department can feel like the most difficult thing you've ever done, and a lot of dealership decision makers have more trouble with it than any other aspect of the business. But a little bit of advice can go a very long way, and we're hoping that we can offer just enough to give you that boost you need.