One of the most exciting things about the automotive industry is that it continually leads the way in the innovation and adaptation of some of the most advanced technologies in the world. Most noticeably, in the past few years the automotive industry has been incorporating key components found in the field of information technology, with the explosion of smart devices, AI (artificial intelligence), and the IoT (internet of things). Of course, one of the main channels the industry uses to convey the value and usefulness of these new features to customers is through their sales team. Dealerships who strive to obtain the highest level of salesmanship by incorporating a multi-pronged approach to training, including the all-important technical training and other vital training aspects, stand uniquely poised to move themselves above and beyond their competition.
Potential customers have more car-buying options than ever before. How can you make your dealership outshine your competitors? Here's four easy ways to start.
Social media is everywhere these days. Statista reports that Facebook alone has over 2.38 billion users as of the first quarter of 2019. It's essential for your dealership to recognize the opportunity to promote your services on social media. This article on sproutsocial.com reports that "the number one challenge for social marketers is the process of developing social strategies to support business goals." Here are some ideas for how to create unique content for your dealership and overcome that challenge:
Customers may love your people, service, and cars, but you'd be hard pressed to find anyone who enjoys the hours long process of completing a purchase at the dealership.
Speeding things up makes good sense as there's a mutual benefit; the more efficiently you can lead customers through sales and F&I, the bigger boost to your business and to the number of satisfied car buyers.
Every dealership's goal is to have customers return again and again for repeat business. Here's the secret…actions, not words, show customers you appreciate their business.
Time to Give Customers the Technology Experience
We know that many customers come with an internet full of knowledge once they are ready to purchase an automobile, and they want a quick, car-buying experience. Customers are wary of the F&I process, overwhelming information that consumes too much of their valuable time.
In any industry, one of the most crucial elements of a successful, expanding enterprise is that they have the best leaders. Great business managers play a significant role in helping organizations not just to achieve their objectives, but also exceed them. Successful dealership business managers across the country utilize different strengths to achieve their goals year after year. But it is a priority that an organization recruits someone who meets several standard thresholds when it comes to dealership management.
When it comes to creating content for a dealership’s social media, your options are endless! The very building you work out of has plenty of fresh content for your marketing manager to create from. Here are a few ways to take advantage of the great content that surrounds you.
Be Ready to Deliver Excellent Customer Service
We all know that online technology allows most of your customers to arrive at your dealership lot already knowing the car, or cars, they are ready to test drive and negotiate for pricing. Not only are most of your customers prepared to see the car that they are ready to purchase, they probably have read articles like the one found on U.S. News & World Report.
Finance and Insurance Departments are a staple of any dealership. They bring in revenue and are a key piece of customer service. But just as the dynamics of sales have changed with technological advancements and online consumerism, F&I is a competitive field that requires active engagement and constant learning to stay ahead. A good way to stay abreast of the best practices in the field and grow your business network is by attending yearly F&I Conferences and Expos with your team. Listed below are 4 reasons an F&I Conference can improve your dealership.