Most auto dealers underestimate the long-term impact that branding can have on their business success. Well-defined brand messaging has the power to elevate a dealership and turn curious, casual shoppers into loyal customers. When done correctly, it builds brand recognition and can significantly ...

Selling a vehicle to a customer is typically a profitable experience, but turning that same person into a lifetime customer is priceless. A loyal customer offers repeat business, word-of-mouth support, and valuable feedback. Customers have a lot of choices when it comes to car buying, but there are ...

Since it’s advent, social media marketing has effectively changed the landscape of marketing and advertising across the automotive industry. There are many advantages for automotive dealers in utilizing social media to promote sales, including:

Along with rising prices and increasing competition, dealerships find they are also constantly changing and innovating. This means the strategies that work today may be less significant tomorrow. Therefore, to remain competitive, enhancing customer satisfaction is essential.

Car dealerships thrive from walk-in buyers who have done their research and are ready to close on a deal. In the winter, however, your customers are less eager to brave the cold weather to visit in person. Winter notoriously lowers foot traffic in all but the most concentrated shopping locations, ...

In today's internet-savvy population, most people educate themselves on what automobile they hope to drive off your lot. When you encounter well-educated customers, you don't want to lose their interest. You want to seal the deal. How can your dealership set up an express checkout experience for ...

In the dynamic realm of automotive sales, competition is fierce, and customer expectations are ever-evolving. Therefore, if you want to stay ahead of rivals and satisfy clients, getting your dealership's Finance and Insurance (F&I) side right is non-negotiable.

If you own or run a car dealership, there's no better way to attract buyers than by differentiating yourself from the competition. Buyers prefer stand-out dealerships, which begs the question, how do you create a perceived and actual advantage in your potential clients' eyes and minds? Here's how ...

Understanding how customers think when deciding which vehicle to purchase should be a top priority for any car dealership. Customers are influenced by many different factors when they look for a vehicle and we seek to explore those elements. Warranty, cost of ownership, research, "bells and ...

As a car dealership, compliance with various regulations is a critical aspect of running a successful and reputable business. However, compliance can be a complex and time-consuming process, especially when it comes to data privacy and security, employee turnover, changing regulations, and ...