As a veteran in F&I sales, I’ve watched one undeniable truth unfold: customers haven’t stopped buying F&I products, they’ve simply changed how they want to buy them. The digital revolution didn’t eliminate the value of protection products… it eliminated the patience for old-school ...
Now more than ever, retention and loyalty are essential in the automotive industry. The digital transformation has brought a wave of competition to auto dealerships. It’s now easy for consumers to buy a vehicle from far away, even across the country, and have it shipped directly to their home. In ...
The art of automotive reputation management is the ability to make sure that your dealership looks great for potential customers. It keeps you relevant, front, and center through online reviews. It entails monitoring, managing, and improving metrics and the public perception of your store.
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