The Automotive Industry has always leaned heavily on word-of-mouth. Everything from what car to buy to where someone should get their car services, we as vehicle owners have always preferred the suggestions of those who have already experienced it before us. So, where do we go for word-of-mouth in today’s digital world? Apps like Yelp, TripAdvisor, Facebook, and Google are some of the top places that come to mind. Here are a few ways to manage your dealership’s online reputation.
Your sales team is the most important part of your dealership, they are what will set you apart from the other dealerships in the area. Keeping your sales team energetic and motivated is integral to your success. How can you keep them feeling enthusiastic even when times are tough? We want to share some of the most important ways you can positively impact your sales team.
Poor, or even a lack of, communication between F&I and the sales desk can have a very negative effect on the bottom line of F&I. You might not realize the extent of the problem if you look at the dealership as a whole but studying each department in turn can reveal the truth. No matter how well the sales desk is doing, they're negatively impacting the dealership if they're inhibiting the F&I department from doing their jobs.
It's no secret that the acquisition cost of a first-time customer is significantly higher than a second- or third-time customer. So, what is the magic formula for bringing customers back to your dealership again and again? We want to share our top tips to build that relationship and keep customers coming back.
Pushing out the bottom line of your F&I department can feel like the most difficult thing you've ever done, and a lot of dealership decision makers have more trouble with it than any other aspect of the business. But a little bit of advice can go a very long way, and we're hoping that we can offer just enough to give you that boost you need.
As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise.
Hiring the right Business Manager is a critical part for your dealership. Do they have the experience needed as well as a successful background? Will they be a good fit and work well with the team? Knowing what to ask and what to look for during the interview process will help you make the right decision in choosing your new F&I manager.
A lot of dealerships have a lot more trouble selling products in their service drive than they should. Most of the time, that's because they just send the customers over to F&I and the ball gets dropped, with no sale being made. That can be frustrating for a lot of reasons, but the biggest one has to be how much the service drive has to do with customer retention. It is not something that you can afford to slack on, given how much of an effect it can have on the dealership as a whole.
Finance and insurance (F&I) specialists are vital to the daily function within a dealership. Your F&I specialist has the flexibility to work with customers, lenders, and other staff members to maintain the quality relationships that keep your dealership running smoothly. With a thorough knowledge of all products and compliance laws, F&I specialists also help maintain the high ethical standards expected of your dealership.
There are a lot of problems you can run into when running a dealership, but one of the most prevalent is the constant struggle to increase your profit margins. There are a few key things that you should look out for when selecting an F&I Vendor.