Running a car dealership is one of the most challenging careers, because you never know whether a customer will go to a competitor in the blink of an eye. You have to know what your customers want ahead of time if you want them coming back after buying or leasing a car, or just thinking about it.
The chances for wear & tear in car leasing is greater than ever as more people depend on their vehicles for everything. Some of your leasing customers are perhaps business travelers or those who just want to travel for leisure. Even local drivers can end up experiencing wear on their cars faster than expected.
Corrosion is real. The chemical recipe for corrosion is steel, water, salt, and oxygen.
All of these ingredients are present in the operation of an automobile. As the vehicle is manufactured, the cold-rolled steel is treated with a zinc coating to mitigate corrosion during the manufacturing process. In essence,
From the moment your customers drive on your lot to the time they leave--and even after--they are measuring your sincerity, personal interest, and level of commitment to their satisfaction. Bright displays and shiny vehicles are part of the appeal, but personalizing your customers' experiences makes the difference in a good dealership and a great one.
Developing a new sales team might sound overwhelming, though a lot of it is going to depend on proper training techniques and motivations.
The customers you're long used to catering to in your car dealership business are beginning to change. Many of your upcoming customers are Millennials, the ones turning anywhere from 18 to 33 years old.
As the face of your dealership, your salespersons are your greatest assets. They represent your business's values, culture, and reputation. And if you strategically invest in their growth and training, you can build a cadre of automotive salespersons who are as highly skilled as they are valuable to both you and your customers.
Buying a new car is a fact of life for many people, and statistics show those people want a unique buying experience. In fact, recent stats show 98% of buyers want some aspect of car buying to occur online.
Despite having a successful sales team in your car dealership for a while, you may feel you could do better after noticing you're not keeping up with competitors. Or, maybe your prior sales team moved on and you're left with bringing your new sales team up to your previous level.
From the moment a customer walks into your dealership until the time they drive their car off the lot, they are forming positive or negative images of your business's culture, passion, and dedication to service. With competition for buyer loyalty at an all-time high, it's vital that your customers' experiences are not only positive, but lasting. Fortunately, there are creative and meaningful ways you can enhance customer experience at your auto dealership.