From the moment your customers drive on your lot to the time they leave--and even after--they are measuring your sincerity, personal interest, and level of commitment to their satisfaction. Bright displays and shiny vehicles are part of the appeal, but personalizing your customers' experiences makes the difference in a good dealership and a great one.
Developing a new sales team might sound overwhelming, though a lot of it is going to depend on proper training techniques and motivations.
The customers you're long used to catering to in your car dealership business are beginning to change. Many of your upcoming customers are Millennials, the ones turning anywhere from 18 to 33 years old.
As the face of your dealership, your salespersons are your greatest assets. They represent your business's values, culture, and reputation. And if you strategically invest in their growth and training, you can build a cadre of automotive salespersons who are as highly skilled as they are valuable to both you and your customers.
Buying a new car is a fact of life for many people, and statistics show those people want a unique buying experience. In fact, recent stats show 98% of buyers want some aspect of car buying to occur online.
Despite having a successful sales team in your car dealership for a while, you may feel you could do better after noticing you're not keeping up with competitors. Or, maybe your prior sales team moved on and you're left with bringing your new sales team up to your previous level.
From the moment a customer walks into your dealership until the time they drive their car off the lot, they are forming positive or negative images of your business's culture, passion, and dedication to service. With competition for buyer loyalty at an all-time high, it's vital that your customers' experiences are not only positive, but lasting. Fortunately, there are creative and meaningful ways you can enhance customer experience at your auto dealership.
As the owner of a car dealership, you already know how valuable a talented salesperson is in meeting your car sale quotas. However, perhaps some of your best sales talent recently moved on, or retired. Salesperson development is probably on your immediate agenda, but you're undoubtedly dreading the training time.
Maintaining your dealership's forward momentum can be tricky, especially so when you lose a key player at the last minute. If your business manager or finance professional leaves unexpectedly, what can you do? Fortunately, there are resources available to keep your business humming.
Your F&I office may have a problem lately in selling too many of the same products, a trap that's easy to fall into if stuck doing things the same way. Lately, though, you're perhaps noticing sales slipping and the need to provide something innovative. With your customers expecting more out of buying or leasing a car, they'll want to go beyond just the basics in F&I.