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Five Reasons to Have a Dealership Management Training Program

Posted by Vanguard Dealer Services on Dec 24, 2015 2:21:25 PM

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You've seen it. Your dealership lot is a graveyard, and your sales force roams around it in aimless circles. If you have been in this business long enough, then the "lot lizard" is nothing new to you. There are a number of reasons this situation plays out. What they all have in common is the lack of an automotive dealership training program. Here are just five reasons to have an automotive dealership management training program. 

  • Lack of tools. Your sales associates may not have the proper tools in their selling kit. Having the most energetic person in the area will do you little good if he or she doesn't know how best to focus that energy to get the sale.
  • Lack of knowledge. Your managers may lack the automotive dealership management training that is necessary to effectively guide your sales force in the right direction. 
  • Lack of continuity. You invested all of that time and money into an automotive dealership training session that your employees have forgotten since last year. That's where our philosophy is different. We feel that your automotive dealership management training program should be a marathon event, not a sprint. 
  • Lack of scope. A good automotive dealership management training program should not only emphasize the ongoing education of your managers, but everyone from the top down. 
  • Lack of focus. Your dealership isn't like the competition down the street. We realize that. Your automotive dealership management training program will be tailored to the needs of your business and personnel. Our staff will work with you to come up with a strategy and automotive dealership management training program that will get you what you want -- results. 

 Time is more precious than money. Don't waste another minute on mediocrity. Contact us  today to get started. 

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Topics: Dealership Management Training Program

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