Joseph Samuel Girard has the distinction of being known as the "Greatest Salesman Ever". He holds the record according to the Guinness Book of World Records because he sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. While we can't all be the next Girard, we can all strive to get ourselves closer to being the best car salespeople possible.  Building Trust with Customers

No one will go very far without building trust with their customers. They need to take on a persona of understanding and a desire to want to put their customer in a vehicle that will truly benefit them. When a customer trusts that you have their best interests at heart, then they will be more likely to decide to use you as the salesperson whom they opt to purchase a vehicle from. 

One way to build trust with your customers is to connect with them on a personal level. You should also be sure to be honest and forthright about the pricing of the vehicles available via your employer. If you do both of those things, then you are more likely to find that customers put their faith in what you are telling them. 

Product Knowledge

No one wants to purchase anything from someone that doesn't know the product they are selling. Some customers will even go to the extreme of asking you direct questions about the cars that you are trying to sell just to see if you know what you are talking about. You should have the answers at the ready to help make sure you are able to dazzle your customers with your breadth of knowledge about the vehicles that you are trying to sell. Take notes about common questions such as: 

• Does this vehicle hold its value well?
• What kind of mileage per gallon should I expect from this vehicle? 
• Which country was this vehicle originally put together in?

These are the kinds of things that customers want to know about, and you should have a full list of answers ready to go. Take some time to dust up on your knowledge of the vehicles that you are attempting to sell to customers. 

Effective Communication Skills

Communication matters because sellers and buyers are on the opposite side of this transaction, and it is very important to make sure you are being as open and honest with your customers. The more forthcoming you are with the information that you provide to your customers, the more that they can trust you. Sharpen your communication skills before you continue in your mission to become the best car salesperson that ever lived. 

Excellent Customer Service

Working with customers is quite literally part of the job. You must embrace this reality and be prepared to offer excellent customer service to everyone. If you can pull this off, then you are likely to collect more referrals from previous clients. That will help you create the back-and-forth that you need to create between yourself and the customers you serve. Go the extra mile to be nice and to answer all questions that your customers might have. 

Closing Skills

Work on shaping your closing skills so that you don't run into a wall with your customers. It is entirely possible that you will hear some objections from your customers and that they might try to wiggle out of making a deal at the last minute. Your closing skills will come into play at that moment. You must be ready to meet their objections, work on negotiating a deal that will work for your customers and yourself, and finally get them to sign the documents that get them into the car. 

For more information about how to set yourself up as the next great car salesman, please contact us and let us connect you with the skills that you need to focus on.