---
title: Five Ways to Improve Your Dealership’s Customer Service
description: Customer service is an important but often overlooked aspect of running a successful dealership. Here are five ways to improve your dealership’s...
image: https://blog.vanguarddealerservices.com/hubfs/Greeting-1200.jpg
---

Your partner for profits!

![Phone Icon](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/icons/phone.png?width=16&height=16&name=phone.png) [(973) 575-7171](tel:1-973-575-7171)

[![blog-logo](https://blog.vanguarddealerservices.com/hs-fs/hubfs/blog-logo.png?width=300&height=50&name=blog-logo.png "blog-logo")](https://blog.vanguarddealerservices.com/)

Open

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

![](https://blog.vanguarddealerservices.com/hubfs/Greeting-1200.jpg)

October 10, 2022

# Five Ways to Improve Your Dealership’s Customer Service

Topics:

- [Customer Service](https://blog.vanguarddealerservices.com/topic/customer-service)
- [customer experience](https://blog.vanguarddealerservices.com/topic/customer-experience)
- [dealership best practices](https://blog.vanguarddealerservices.com/topic/dealership-best-practices)

![Greeting-1400](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Greeting-1400.jpg?width=1400&name=Greeting-1400.jpg)

Customer service is an important but often overlooked aspect of running a successful dealership. Here are five ways to improve your dealership’s customer service.

1. Greet Your Customers

Customer service begins the instant someone walks through the door. Let your customers know they are important to you. Greet them with a smile and give them your full attention. This gives your customer service an instant boost.

1. Make Your Space Comfortable

Hospitality is not just about greeting someone kindly (although that is a great start). Your space must be welcoming- after all, you want a potential customer to stick around, right? Some suggestions are to make sure temperature levels are comfortable. Offer plenty of seating. Have a clean, fresh bathroom available. You may even want to have complimentary coffee and tea.

1. Ask Your Customers for Ways to Improve

Who knows best what the customer wants? The customer, of course! So getting their input is vital. Offer them an online questionnaire to fill out so they have a place to express their satisfaction or disappointment with your dealership. Be active about fixing any problems your customers may point out. In fact, be loud about it (this is where social media comes in). Let your customers know you care about their experience.

1. Listen to Your Customers

This point goes along with the previous point. Obviously, you want to listen to your customers if they voice a complaint. However, once you have that down, it is time to take it a step further. Ask your customers about themselves- and really listen. For instance, if you greet a customer with: “How are you doing today?” don’t look back at your computer before they can answer. Maintain eye contact and let them respond. This goes a long way in making customers feel comfortable and cared for.

1. Make Things Easier with a Digital Option

Last but not least, you want to make sure your processes are as simple as possible for your customers. After all, no one wants to spend their day filling out paperwork. So adding a digital component to your finance and insurance process can help avoid that. Your customers are far more likely to work with you when they realize you are working to make things easier for them.

Running a dealership can be tricky, but it doesn’t have to be. [Contact us](https://www.vanguarddealerservices.com/contact-us/) for more tips on how to improve your dealership.

#### Related Posts

[![](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Val-Compliance-1200.jpg?width=352&name=Val-Compliance-1200.jpg)](https://blog.vanguarddealerservices.com/compliance-made-easy-for-your-dealership)

##### [Compliance Made Easy for Your Dealership](https://blog.vanguarddealerservices.com/compliance-made-easy-for-your-dealership)

[![](https://blog.vanguarddealerservices.com/hs-fs/hubfs/Guidelines_on_Application_Retention_for_Dealerships.jpg?width=352&name=Guidelines_on_Application_Retention_for_Dealerships.jpg)](https://blog.vanguarddealerservices.com/guidelines-on-application-retention-for-dealerships)

##### [Guidelines on Application Retention for Dealerships](https://blog.vanguarddealerservices.com/guidelines-on-application-retention-for-dealerships)

Search

### Recent Posts

- [Consistency Wins: Why Every Deal Should Follow the Same Workflow](https://blog.vanguarddealerservices.com/consistency-wins-why-every-deal-should-follow-the-same-workflow)
- [Balancing Compliance and Customer Experience at Your Dealership](https://blog.vanguarddealerservices.com/balancing-compliance-and-customer-experience-at-your-dealership)
- [Shorten the Learning Curve for New F&I Managers](https://blog.vanguarddealerservices.com/shorten-the-learning-curve-for-new-fi-managers)

### Posts by Topic

- [Dealership Strategy](https://blog.vanguarddealerservices.com/topic/dealership-strategy)
- [F&I](https://blog.vanguarddealerservices.com/topic/fi)
- [Dealership Sales](https://blog.vanguarddealerservices.com/topic/dealership-sales)
- [Dealership Employees](https://blog.vanguarddealerservices.com/topic/dealership-employees)
- [Dealership Customers](https://blog.vanguarddealerservices.com/topic/dealership-customers)
- [F&I Process](https://blog.vanguarddealerservices.com/topic/fi-process)
- [Customer Retention](https://blog.vanguarddealerservices.com/topic/customer-retention)
- [Dealership Solutions](https://blog.vanguarddealerservices.com/topic/dealership-solutions)
- [F&I Managers](https://blog.vanguarddealerservices.com/topic/fi-managers)
- [dealership compliance](https://blog.vanguarddealerservices.com/topic/dealership-compliance)
- [compliance](https://blog.vanguarddealerservices.com/topic/compliance)
- [Customer Service](https://blog.vanguarddealerservices.com/topic/customer-service)
- [F&I Compliance](https://blog.vanguarddealerservices.com/topic/fi-compliance)
- [Dealership Operations](https://blog.vanguarddealerservices.com/topic/dealership-operations)
- [F&I Business Manager](https://blog.vanguarddealerservices.com/topic/fi-business-manager)
- [F&I Profits](https://blog.vanguarddealerservices.com/topic/fi-profits)
- [F&I Specialist](https://blog.vanguarddealerservices.com/topic/fi-specialist)
- [Sales Motivation](https://blog.vanguarddealerservices.com/topic/sales-motivation)
- [Automotive F&I Training](https://blog.vanguarddealerservices.com/topic/automotive-fi-training)
- [Social Media](https://blog.vanguarddealerservices.com/topic/social-media)
- [dealership best practices](https://blog.vanguarddealerservices.com/topic/dealership-best-practices)
- [customer experience](https://blog.vanguarddealerservices.com/topic/customer-experience)
- [Dealership Profits](https://blog.vanguarddealerservices.com/topic/dealership-profits)
- [Dealership Social Media](https://blog.vanguarddealerservices.com/topic/dealership-social-media)
- [Finance & Insurance](https://blog.vanguarddealerservices.com/topic/finance-insurance)
- [Dealer-Owned Reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance)
- [Lifelong Customers](https://blog.vanguarddealerservices.com/topic/lifelong-customers)
- [Automotive dealership compliance](https://blog.vanguarddealerservices.com/topic/automotive-dealership-compliance)
- [Dealership Training](https://blog.vanguarddealerservices.com/topic/dealership-training)
- [Finance and Insurance](https://blog.vanguarddealerservices.com/topic/finance-and-insurance)
- [Sales Department](https://blog.vanguarddealerservices.com/topic/sales-department)
- [F&I Products](https://blog.vanguarddealerservices.com/topic/fi-products)
- [Brand Awareness](https://blog.vanguarddealerservices.com/topic/brand-awareness)
- [Dealership Success](https://blog.vanguarddealerservices.com/topic/dealership-success)
- [reinsurance](https://blog.vanguarddealerservices.com/topic/reinsurance)
- [Dealership Products](https://blog.vanguarddealerservices.com/topic/dealership-products)
- [training](https://blog.vanguarddealerservices.com/topic/training)
- [Customer Satisfaction](https://blog.vanguarddealerservices.com/topic/customer-satisfaction)
- [Automotive Marketing](https://blog.vanguarddealerservices.com/topic/automotive-marketing)
- [Dealer Compliance](https://blog.vanguarddealerservices.com/topic/dealer-compliance)
- [Dealer-Owned Reinsurance Company](https://blog.vanguarddealerservices.com/topic/dealer-owned-reinsurance-company)
- [dealer audits](https://blog.vanguarddealerservices.com/topic/dealer-audits)
- [employees](https://blog.vanguarddealerservices.com/topic/employees)
- [vehicle service agreements](https://blog.vanguarddealerservices.com/topic/vehicle-service-agreements)
- [Automotive Industry](https://blog.vanguarddealerservices.com/topic/automotive-industry)
- [Fill-in F&I Specialists](https://blog.vanguarddealerservices.com/topic/fill-in-fi-specialists)
- [Automotive Management Training](https://blog.vanguarddealerservices.com/topic/automotive-management-training)
- [Hiring](https://blog.vanguarddealerservices.com/topic/hiring)
- [Automotive Trends](https://blog.vanguarddealerservices.com/topic/automotive-trends)
- [Business Managers](https://blog.vanguarddealerservices.com/topic/business-managers)
- [Communication](https://blog.vanguarddealerservices.com/topic/communication)
- [Vehicle Service Contract](https://blog.vanguarddealerservices.com/topic/vehicle-service-contract)
- [dealership branding](https://blog.vanguarddealerservices.com/topic/dealership-branding)
- [Auto Dealer Compliance Fines](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-fines)
- [Dealership Online Sales](https://blog.vanguarddealerservices.com/topic/dealership-online-sales)
- [Dealership Recruiting](https://blog.vanguarddealerservices.com/topic/dealership-recruiting)
- [Menu selling](https://blog.vanguarddealerservices.com/topic/menu-selling)
- [Service Drive](https://blog.vanguarddealerservices.com/topic/service-drive)
- [Dealership Brand](https://blog.vanguarddealerservices.com/topic/dealership-brand)
- [Dealership Trends](https://blog.vanguarddealerservices.com/topic/dealership-trends)
- [Electric Vehicles](https://blog.vanguarddealerservices.com/topic/electric-vehicles)
- [Online Reputation](https://blog.vanguarddealerservices.com/topic/online-reputation)
- [Service Agreement](https://blog.vanguarddealerservices.com/topic/service-agreement)
- [automotive finance and insurance training](https://blog.vanguarddealerservices.com/topic/automotive-finance-and-insurance-training)
- [Auto Dealer Compliance Issues](https://blog.vanguarddealerservices.com/topic/auto-dealer-compliance-issues)
- [Compliance Training](https://blog.vanguarddealerservices.com/topic/compliance-training)
- [Dealership Management Training Program](https://blog.vanguarddealerservices.com/topic/dealership-management-training-program)
- [Dealership Partners](https://blog.vanguarddealerservices.com/topic/dealership-partners)
- [Digital Retailing](https://blog.vanguarddealerservices.com/topic/digital-retailing)
- [F&I Vendors](https://blog.vanguarddealerservices.com/topic/fi-vendors)
- [Automotive Business Manager Training](https://blog.vanguarddealerservices.com/topic/automotive-business-manager-training)
- [Car Technology](https://blog.vanguarddealerservices.com/topic/car-technology)
- [Deal Audits](https://blog.vanguarddealerservices.com/topic/deal-audits)
- [Dealer Equity Plan](https://blog.vanguarddealerservices.com/topic/dealer-equity-plan)
- [Dealer Equity programs](https://blog.vanguarddealerservices.com/topic/dealer-equity-programs)
- [Dealership Advertising](https://blog.vanguarddealerservices.com/topic/dealership-advertising)
- [Dealership Service](https://blog.vanguarddealerservices.com/topic/dealership-service)
- [Environmental Protection](https://blog.vanguarddealerservices.com/topic/environmental-protection)
- [OFAC](https://blog.vanguarddealerservices.com/topic/ofac)
- [Online Sales](https://blog.vanguarddealerservices.com/topic/online-sales)
- [Sales Process](https://blog.vanguarddealerservices.com/topic/sales-process)
- [Service Department](https://blog.vanguarddealerservices.com/topic/service-department)
- [Tire and Wheel Protection](https://blog.vanguarddealerservices.com/topic/tire-and-wheel-protection)
- [Used Car Dealers](https://blog.vanguarddealerservices.com/topic/used-car-dealers)
- [facebook ads](https://blog.vanguarddealerservices.com/topic/facebook-ads)
- [AI](https://blog.vanguarddealerservices.com/topic/ai)
- [Advertising](https://blog.vanguarddealerservices.com/topic/advertising)
- [Artificial Intelligence](https://blog.vanguarddealerservices.com/topic/artificial-intelligence)
- [Compliance Fines for Automotive Dealers](https://blog.vanguarddealerservices.com/topic/compliance-fines-for-automotive-dealers)
- [Dealership Management](https://blog.vanguarddealerservices.com/topic/dealership-management)
- [Dealership Market](https://blog.vanguarddealerservices.com/topic/dealership-market)
- [Dealership Marketing](https://blog.vanguarddealerservices.com/topic/dealership-marketing)
- [Dealership Menu](https://blog.vanguarddealerservices.com/topic/dealership-menu)
- [Dealership Process](https://blog.vanguarddealerservices.com/topic/dealership-process)
- [Dealership Staff](https://blog.vanguarddealerservices.com/topic/dealership-staff)
- [Dealership Team](https://blog.vanguarddealerservices.com/topic/dealership-team)
- [Employee Development](https://blog.vanguarddealerservices.com/topic/employee-development)
- [Expos](https://blog.vanguarddealerservices.com/topic/expos)
- [Extended Service Contract](https://blog.vanguarddealerservices.com/topic/extended-service-contract)
- [F&I Conferences](https://blog.vanguarddealerservices.com/topic/fi-conferences)
- [F&I Menu](https://blog.vanguarddealerservices.com/topic/fi-menu)
- [F&I Tradeshow](https://blog.vanguarddealerservices.com/topic/fi-tradeshow)
- [F&I expo](https://blog.vanguarddealerservices.com/topic/fi-expo)
- [GAP Reinsurance](https://blog.vanguarddealerservices.com/topic/gap-reinsurance)
- [Paintless Dent Repair](https://blog.vanguarddealerservices.com/topic/paintless-dent-repair)
- [Pay Plans](https://blog.vanguarddealerservices.com/topic/pay-plans)
- [Positive Attitude](https://blog.vanguarddealerservices.com/topic/positive-attitude)
- [Prepared Maintenance Programs](https://blog.vanguarddealerservices.com/topic/prepared-maintenance-programs)
- [Used Cars](https://blog.vanguarddealerservices.com/topic/used-cars)
- [VSC](https://blog.vanguarddealerservices.com/topic/vsc)
- [Women in Automotive](https://blog.vanguarddealerservices.com/topic/women-in-automotive)
- [dealer reinsurance](https://blog.vanguarddealerservices.com/topic/dealer-reinsurance)
- [menus](https://blog.vanguarddealerservices.com/topic/menus)
- [red flags rule](https://blog.vanguarddealerservices.com/topic/red-flags-rule)
- [tradeshows](https://blog.vanguarddealerservices.com/topic/tradeshows)
- ["Wear and Tear"](https://blog.vanguarddealerservices.com/topic/wear-and-tear)
- [4th of July](https://blog.vanguarddealerservices.com/topic/4th-of-july)
- [Antimicrobial](https://blog.vanguarddealerservices.com/topic/antimicrobial)
- [Antimicrobial Solutions](https://blog.vanguarddealerservices.com/topic/antimicrobial-solutions)
- [Application Retention](https://blog.vanguarddealerservices.com/topic/application-retention)
- [Augmented Reality](https://blog.vanguarddealerservices.com/topic/augmented-reality)
- [Automotive Landscape](https://blog.vanguarddealerservices.com/topic/automotive-landscape)
- [Business Development Centers](https://blog.vanguarddealerservices.com/topic/business-development-centers)
- [Chargebacks](https://blog.vanguarddealerservices.com/topic/chargebacks)
- [Compensation Structures](https://blog.vanguarddealerservices.com/topic/compensation-structures)
- [Competitive Advantage](https://blog.vanguarddealerservices.com/topic/competitive-advantage)
- [Customer Objections](https://blog.vanguarddealerservices.com/topic/customer-objections)
- [Customer Trends](https://blog.vanguarddealerservices.com/topic/customer-trends)
- [Dealership AI](https://blog.vanguarddealerservices.com/topic/dealership-ai)
- [Dealership Administrators](https://blog.vanguarddealerservices.com/topic/dealership-administrators)
- [Dealership Consulting](https://blog.vanguarddealerservices.com/topic/dealership-consulting)
- [Dealership Finance Manager](https://blog.vanguarddealerservices.com/topic/dealership-finance-manager)
- [Dealership Onboarding](https://blog.vanguarddealerservices.com/topic/dealership-onboarding)
- [Dealership Pay Plans](https://blog.vanguarddealerservices.com/topic/dealership-pay-plans)
- [Dealership Reinsurance](https://blog.vanguarddealerservices.com/topic/dealership-reinsurance)
- [Dealership Reputation](https://blog.vanguarddealerservices.com/topic/dealership-reputation)
- [Dealership Safety](https://blog.vanguarddealerservices.com/topic/dealership-safety)
- [Direct to Consumer](https://blog.vanguarddealerservices.com/topic/direct-to-consumer)
- [EVs](https://blog.vanguarddealerservices.com/topic/evs)
- [F&I Agency](https://blog.vanguarddealerservices.com/topic/fi-agency)
- [F&I Partners](https://blog.vanguarddealerservices.com/topic/fi-partners)
- [FTC](https://blog.vanguarddealerservices.com/topic/ftc)
- [Facebook Solutions](https://blog.vanguarddealerservices.com/topic/facebook-solutions)
- [GPS](https://blog.vanguarddealerservices.com/topic/gps)
- [In-house Products](https://blog.vanguarddealerservices.com/topic/in-house-products)
- [Inflation](https://blog.vanguarddealerservices.com/topic/inflation)
- [Instant Live Video Calls](https://blog.vanguarddealerservices.com/topic/instant-live-video-calls)
- [Insurance Products](https://blog.vanguarddealerservices.com/topic/insurance-products)
- [Internal Recruiting](https://blog.vanguarddealerservices.com/topic/internal-recruiting)
- [Leasing Customers](https://blog.vanguarddealerservices.com/topic/leasing-customers)
- [Lenders](https://blog.vanguarddealerservices.com/topic/lenders)
- [Limited Warranty](https://blog.vanguarddealerservices.com/topic/limited-warranty)
- [Monroney Label](https://blog.vanguarddealerservices.com/topic/monroney-label)
- [New and Used Car Dealers](https://blog.vanguarddealerservices.com/topic/new-and-used-car-dealers)
- [OSHA](https://blog.vanguarddealerservices.com/topic/osha)
- [Onboarding Process](https://blog.vanguarddealerservices.com/topic/onboarding-process)
- [Post Pandemic](https://blog.vanguarddealerservices.com/topic/post-pandemic)
- [Product Bundles](https://blog.vanguarddealerservices.com/topic/product-bundles)
- [Product Packaging](https://blog.vanguarddealerservices.com/topic/product-packaging)
- [Profit Participation Programs](https://blog.vanguarddealerservices.com/topic/profit-participation-programs)
- [Promote From Within](https://blog.vanguarddealerservices.com/topic/promote-from-within)
- [Protection Products](https://blog.vanguarddealerservices.com/topic/protection-products)
- [RV F&I](https://blog.vanguarddealerservices.com/topic/rv-fi)
- [Remote Delivery](https://blog.vanguarddealerservices.com/topic/remote-delivery)
- [Roadside Assistance](https://blog.vanguarddealerservices.com/topic/roadside-assistance)
- [SEO](https://blog.vanguarddealerservices.com/topic/seo)
- [Safeguard Audits](https://blog.vanguarddealerservices.com/topic/safeguard-audits)
- [Sales Training](https://blog.vanguarddealerservices.com/topic/sales-training)
- [Talent Acquisition](https://blog.vanguarddealerservices.com/topic/talent-acquisition)
- [Tuition Discounts](https://blog.vanguarddealerservices.com/topic/tuition-discounts)
- [Vehicle Manufacturers](https://blog.vanguarddealerservices.com/topic/vehicle-manufacturers)
- [Vehicle safety](https://blog.vanguarddealerservices.com/topic/vehicle-safety)
- [Virtual Training](https://blog.vanguarddealerservices.com/topic/virtual-training)
- [dealership specific mobile app](https://blog.vanguarddealerservices.com/topic/dealership-specific-mobile-app)
- [self-development](https://blog.vanguarddealerservices.com/topic/self-development)
- [service agreements](https://blog.vanguarddealerservices.com/topic/service-agreements)

See All

### Follow Vanquard

- [LinkedIn](https://www.linkedin.com/company/vanguard-dealer-services/)
- [Facebook](https://www.facebook.com/vanguarddealerservices/)
- [Twitter](https://twitter.com/vanguarddealer)
- [Youtube](https://www.youtube.com/user/vanguarddealerserv)

![banner-bg](https://4247518.fs1.hubspotusercontent-na1.net/hub/4247518/hubfs/banner-bg.png?width=1680&height=1121&name=banner-bg.png)

# Knowledge powers your profits.

Our Road to ROI newsletter is a free resource with valuable advice and industry news - published every month. **Subscribe now and stay up to date on everything you need to improve your bottom line.**

![Footer Decor](https://blog.vanguarddealerservices.com/hs-fs/hubfs/raw_assets/public/vanguard_theme_2023/images/decor/decor.png?width=548&height=665&name=decor.png)

###### Our Mission Statement

We are equally devoted to our clients, as well as our employees, and are driven by passion, integrity, and ingenuity.

Our service-oriented team works every day to empower our clients to both maximize their profitability and help them create customers for life.

[![Vanguard Dealer Services](https://blog.vanguarddealerservices.com/hs-fs/hubfs/logo.png?width=300&height=39&name=logo.png "Vanguard Dealer Services")](https://blog.vanguarddealerservices.com/)

- [About](https://www.vanguarddealerservices.com/about-vanguard-dealer-services/)
- [Products](https://www.vanguarddealerservices.com/products/)
- [Services](https://www.vanguarddealerservices.com/services/)
- [Contact](https://www.vanguarddealerservices.com/contact-us/)
- [Blog](https://blog.vanguarddealerservices.com)

[(973) 575-7171](tel:1-973-575-7171)

- [![facebook](https://blog.vanguarddealerservices.com/hubfs/facebook.svg)](https://www.facebook.com/vanguarddealerservices/)
- [![x-twitter](https://blog.vanguarddealerservices.com/hubfs/x-twitter.svg)](https://twitter.com/vanguarddealer)
- [![youtube](https://blog.vanguarddealerservices.com/hubfs/youtube.svg)](https://www.youtube.com/user/vanguarddealerserv)
- [![linkedin-in](https://blog.vanguarddealerservices.com/hubfs/linkedin-in.svg)](https://www.linkedin.com/company/1248174/)

© Copyright 2026 Vanguard Dealer Services, LLC, 30 Two Bridges Rd., Suite 240 Fairfield, NJ 07004